Request for Proposal 17-10-01 Public Relations for Tourism and Trade Industry Services

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|REQUEST FOR PROPOSAL NO. 17-10-01 21  List experience in brand marketing and experience in developing and implementing PR programs regionally, nationally, Canada, Latin America & Europe.  All clients added and lost in the past five years.  Discuss value-added benefits that set your firm apart including unique service offerings, use of technology, community services, etc. Include descriptions, letters, press releases, brochures and flyers that will assist the City in evaluating the proposal. 3. Staffing Relevant experience and qualifications of key personnel, including key personnel of subcontractors, that will be assigned to this project and experience and qualifications of subcontractors, along with resume of experience and qualifications. The size and experience of the company staff pool from which staff assigned to the management contract can be drawn. Please identify your agency's organizational chart for those team members proposed for this RFP. The composition of the staff team should include: • The names of the employees in the area responsible for this contract • Their function in the company. • The name of the person who will be responsible for the coordination of work. 4. Approach / Methodology Proposers assessment of the City of Sunny Isles Beach needs and approach methodology to providing the services requested in this solicitation should include, a plan/outline in addition to the following:  Suitability of the methodologies and approaches used in achieving tasks  Overall organization to completing the project  Ability to meet desired timelines and deadlines 5. Financial Background Financial statements for the applicable legal entity(ies) (prime bidder and known subcontractors) sufficient to demonstrate the capability to perform this contract shall be provided for each of the last three (3) years. These should include: • Balance sheet • Statement of income • Statement of changes in financial position • Notes to financial statements • Auditor’s reports • Most recent Annual Report The agency must agree to permit complete audits of its records relating to the proposers account by any authorized representative of the City at the Cities discretion. 6. Agency Billings • The average billing of the agency accounts. 7. Creative Ability The agency shall submit examples of past publicity results and indicate the approach taken for the development of those examples. The work should show the breadth of