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2 QUALIFICATIONS TURNER'Si'= LOF CATO0NS FOR TRIOS RFS A.Develop and implement a strategic PR plan that G.Must have relationships with local Greater Miami supports the Sunny Isles Beach Miami brand. newsprint i.e.Miami Herald,Miami Today. TURNER has provided a suggested PR plan in this response; it will be further refined and tailored once on underway. We have outlined some of our media relationships in subsequent sections;our team has extensive relationships in B.Consult with City of Sunny Isles Beach and SIBTMC key local outlets. regularly regarding PR strategies and ongoing PR issues. TURNER outlines communications protocol in Section 4. H.Demonstrate creative use of technology and social media to implement PR programs. C.Develop and issue press releases for top events and activities including the Jazzfest in November;and ongoing TURNER has a deep bench of social media experts and releases branding Sunny Isles Beach. utilizes a number of tools to manage influencer programs. We have provided an overview of press releases and media communications in Section 4. I.Provide a 24 hours/365 days per year availability service for issues and crisis management and crisis PR. 3 D.Ongoing communication(e-mail,fax,phone calls, This includes advising City of Sunny Isles Beach and regular mail)to all relevant media throughout U.S., SIBTMC of potentially negative issues in the media and Canada,Latin America and Europe to promote SIB Miami suggesting appropriate strategy,working with SIBTMC developments(news and features),utilizing news releases, on appropriate action to respond to the issue and media tip sheets,fact sheets,etc. training session(s)as appropriate. TURNER will proactively pitch North American media and The TURNER team is fully trained in crisis management and handle in-bound requests from international media.We has worked with clients to strategically navigate through a will also share media materials with Visit Florida and their variety of crisis situations from natural disasters and accidents corresponding international representatives. to CEO discrepancies and product tampering.TURNER will monitor all crisis situations as well as provide strategic E.Develop radio promotions for targeted radio stations communications plans and messaging that incorporates the (with consumer contest promotions),encouraging live use of social media channels to quickly and directly reach remote(s)in SIBTMC without media buy(trade only). consumers and key constituencies.TURNER can provide Emphasis will be on promoting Sunny Isles Beach Summer crisis training to staff,board members and industry partners 40 and the Sunny Isles Beach JazzFest.Agency to secure as well as develop a clear stakeholder communications plan targeted radio stations and SIBTMC will fund appropriate to make sure that in the event of a crisis,messaging is clear, crew expenses in Miami.Visits will require an Agency concise and on-point. representative to accompany the media. TURNER has extensive experience creating radio partnerships; TURNER will provide crisis support as needed,within the we have suggested a small budget to assist in crafting these scope of retained hours.Should a prolonged crisis situation promotions as many stations require a nominal spend. require additional hours,TURNER will create a project brief. F.Develop customized news releases/tip sheets and advise SIBTMC on updating of press kit Materials. We have outlined several ideas for press materials in Section 4. TURNER 12 --...-------__..--.__..__-- RFP: 17-10-01