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• I QUALIFICATIONS 2 ® J.Develop and keep current a list of media contacts in O.Represent the SIBTMC and the City in the Media O Canadian,Latin American,and European consumer and Marketplace at IPW. trade media outlets.Said list will be made available to the TURNER will assist with IPW:the 2018 conference is in SIBTMC. Denver,only a few blocks from TURNER's office! ® TURNER uses Cision as our primary media database.We also subscribe to a number of private organizations that give us P.Liaise with SIBTMC member organizations in regards access to supplemental databases,including SATW,ATTA, to developing a strategic PR plan,news releases and tip ® NATJA,TMAC and others.Our media databases include US sheets. and Canadian media contacts. TURNER will gather information as needed;however,we • recommend allocating as much time as possible to proactive ® As a matter of agency protocol,we do not share our media trade and media relations rather than internal meetings. databases with our clients.The information is considered proprietary to our team.However,we will share the O.Restrict operations/no representation of any ® information for any journalist who visits or meets with the competing destinations within at least a(200)mile radius SIBTMC team. of the City of Sunny Isles Beach. ® We understand the competitive limitations and will abide by ® K.Maintain stock of media kits with selected materials, them. Agency-generated releases,fact sheets and photography ® for distribution to media for Agency pitching. R.Securing two appropriate major individual media visits ® TURNER will maintain digital copies of necessary materials throughout the year(consumer contest promotions can be and assist in ensuring copies are loaded into an online press included)in niche markets.Agency to be responsible(with O room,as appropriate. assistance from City of Sunny Isles Beach and SIBTMC ® where appropriate)for suggesting itineraries,soliciting L.Provide regular reports on all secured publicity, participation of high quality consumer and trade media ® including measurements such as circulation,viewership representatives to ensure desired media productivity;and ® and advertising value. managing tour functions to assure success.SIBTMC to We have outlined our detailed approach to measurement in secure hotel accommodations and develop final itinerary- ® Section 4. and in special cases SIBTMC may secure restaurant partners ® and provide ground transportation.Visits may require an M.Must provide a quarterly update report on public Agency representative to accompany the journalist. ® relations to the City of Sunny Isles Beach and SIBTMC. TURNER secures more than 200 media with assignments ® Report to include,media monitoring and reporting on for FAM trips each year.We will secure at least two for this agency generated stories that were pitched. contract. ® TURNER will provide all needed reporting. S.Arrange for 3 familiarization visits by key markets of the N.Agency should be prepared to make at least one travel industry to SIB annually as mutually agreed upon ® In-person presentation of program status annually,to City with the Sunny Isles Beach Tourism and Marketing Council ® at Commission Meetings and to SIBTMC at annual meeting. (SIBTMC)and the City and assist as needed. TURNER will present to the City and relevant partners as We have outlined familiarization in the scope of work of this plan. ® needed. ® T Organize sales calls and media visits in key markets for SIBTMC. ® We have outlined media visits and sales calls in the scope of work of this plan. S TURNER 13 - RFP: 17-10-01