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• • QUALIFICATIONS 2 • PROPOSED SERVIICES • A schedule of proposed services. The schedule should include the Proposer's • understanding of the issues and tasks of the project at hand. • TURNER specializes in promoting destinations,and IMPLEMENTATION: 8 WEEKS+ ® we know that while there are many similarities with From there,we are forever in implementation mode. • DMO organizations(such as stakeholder relations and Once the plan is approved,we execute our ongoing ® board reporting,the restrictions of public funding,and implementation/engagement phase.As a result of nuances in pitching a destination vs.a single hotel or our process,you can be confident we are speaking • attraction),there are also a number of differences when authentically on your behalf and are on-message and it comes to priorities and internal resources.We create a on target with reaching your key audiences.We create development and implementation process to ensure we customized pitches for multiple and various media • strategically introduce/re-introduce Sunny Isles Beach to channels focusing on specific travel topics,trends, the media marketplace with an authentic,knowledgeable ® seasons,and more. voice to achieve quality coverage. ® DEVELOPMENT: 2-8 WEEKS • ® First,TURNER becomes an expert for authentic OUR - Elio RELATIONS • representation.We use our signature process to quickly 3 INCLUDE: learn everything we need to represent the destination. • During this phase,we gather extensive research from MEDIA RELATIONS • your team and other sources.We also hold detailed in-person CAA sessions with your team members in order We're trained like journalists and respected for our • to collect information on priorities,business objectives, national relationships and deliberate,well-researched • challenges and misperceptions,markets and messages, approach.TURNER has established itself as a go-to marketing efforts, partner relations and communications, resource for travel and lifestyle brands among the top ® and more.We typically execute this session on-site editors, freelancers and influencers who drive editorial • combined with site tours and one-to-one interviews with trends.Our outreach yields unmatched results,building key tourism officials and partners.We also spend time at brand awareness,driving sales and inspiring action.Our • the onset of every campaign to define success metrics,so team continually develops new and creative ways to • that we can tailor reporting and measure success in a way work across the changing media landscape,from digital that is meaningful to your business goals. broadcast to visual storytelling.We also execute media • training services for clients to ensure key brand and • Our development timing ranges from 2-8 weeks, message points are clear during speeches and print and depending largely on how quickly we can gather broadcast interviews. • information and assets. During this phase,we also quickly • define any immediate pitching needs to ensure that while INFLUENCER RELATIONS we're in start-up,we aren't missing a beat with pipelining Through both organic and paid influencer programming, • important coverage. we develop and execute customized programs across verticals.Our team is deeply skilled at finding the ® Then,TURNER builds a strategic plan around your right influencers for your brand,and creating lasting • marketing and business goals.Our plan outlines strategic relationships that will deliver results for both you and ® messaging,media targets,timeline,and unique initiatives those who drive your business.When campaigns involve to achieve your goals.We can easily evolve this into paid influencer activation,we negotiate individual • quarterly plans in any template that works for your team; contracts,deliver product and experience,and ensure the ® ideally we are creating a plan that has integration touch campaign adheres to legal requirements. points across PR/Marketing/Social platforms. • • O TURNER 15 — REP: 17-10-01