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<br /> 2 QUALIFICATIONS
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<br /> PRESS & FAM TRIPS TRAVEL TRADE RELATIONS &
<br /> The experience is what counts when it comes to DESTINATION REPRESENTATION
<br /> influencer marketing and public relations.On custom- Building and implementing tailored destination distribution
<br /> designed press and FAM trips with built-in brand and and marketing campaigns is our forte. Our data-driven
<br /> product positioning,we show off the most unique travel trade strategies focus not only on increasing
<br /> aspects of our resort and destination clients,giving product distribution and awareness,but also boosting
<br /> writers and influencers unforgettable adventures. Press overall sales and consumer bookings.Our campaigns
<br /> trips are not limited to our travel clients,however–we include a mix of approaches: perception studies, 40
<br /> frequently arrange product and gear reviews for our special events and roadshows,cooperative marketing
<br /> lifestyle portfolio,and in some cases develop creative programs,tradeshow representation and familiarization
<br /> partnerships to deliver value to multiple clients during and education programs.We also provide strategic
<br /> a single trip.The result is coverage that inspires and counsel for clients on how to best increase their travel
<br /> motivates travelers. trade-marketing footprint and B-to-B strategy,always in a
<br /> EVENTS & SHOWROOMS budget-conscious and market-specific manner.
<br /> Business is personal for us. In a world filled with screens, CONTENT MARKETING
<br /> getting face-to-face is still sometimes the best strategy. At TURNER,we develop content plans that integrate
<br /> Every year,TURNER plans and executes dozens of programs across paid,earned,and owned channels.
<br /> showroom,branding and consumer events,as well as Our in-house editorial and digital design team produces
<br /> media days,all of which introduce our clients'collections dynamic,engaging material that resonates with our
<br /> and destinations to targeted writers,editors,influencers brands'core audiences–including videos,infographics,
<br /> and bloggers in interactive and memorable ways.We are print and online articles that can be placed across multiple
<br /> skilled at creative activations in markets of all sizes,and platforms.We also routinely partner with the best writers, r
<br /> our ideas include a strong social media component to editors,photographers and video production specialists
<br /> extend events into the digital sphere. who bring niche,endemic expertise to our campaigns.
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<br /> CRISIS COMMUNICATION PARTNERSHIPS
<br /> We handle the unexpected bumps in the road.TURNER The right collaborations and partnerships create marketing
<br /> provides rapid,all-encompassing public relations crisis 0
<br /> platforms and business opportunities to help brands stand
<br /> management to help protect,repair and promote clear, out in their categories.TURNER's creative team excels at
<br /> transparent messaging and a positive brand reputation for finding unexpected partners for our clients,resulting in
<br /> our clients in a realtime. co-branded marketing programs,fashion capsule collections, 49
<br /> CELEBRITY PLACEMENT stand-out service offerings,and most importantly generating
<br /> incredible media results and viral social campaigns.
<br /> We can't deny the power of celebrity influence(even as
<br /> the definition of celebrity is changing quickly).The right, RESEARCH
<br /> carefully chosen influencer can create invaluable assetsWe conduct a substantial amount of research at the onset
<br /> for brands among consumers, retailers and stakeholders of an integrated plan,and work with clients throughout our
<br /> around the globe.TURNER connects brands to the right partnership to benchmark and regularly capture the data
<br /> celebrities,stylists,and designers to grow markets, needed to turn insights into action. From audience and
<br /> generating high profile exposure for fashion and luxury competitor analyses to web and social media listening and
<br /> brands,hotels,and destinations.We also deliver product analytics,we dig deep into market conditions,consumer
<br /> placement opportunities across major broadcast and behaviors,and constantly shifting trends to help future 40
<br /> print outlets,ranging from location shooting to wardrobe proof our clients against their always-evolving business
<br /> partnerships with major productions. landscape. In tandem with the extensive resources of
<br /> our parent company, Fahlgren Mortine,we encompass
<br /> both generative and evaluative areas,with full-spectrum
<br /> qualitative and quantitative research methodologies.
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<br /> TURNER 16 RFP: 17-10-01
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