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<br /> PR PLAN & OUTLINE el
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<br /> CURRENT MAJOR ACCOUNTS
<br /> Listing of major accounts including current tourism/leisure/hospitality accounts.
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<br /> UTAH OFFICE OF TOURISM broadcast media outlets.In addition to media relations,
<br /> TURNER has been the public relations agency of record the cross-office team,with members in New York City
<br /> for the Utah Office of Tourism since 2013.TURNER has and Denver,is responsible for press/FAM coordination, 0
<br /> implemented a highly successful North American media in-market media missions,and special events,trade show0
<br /> relations program for Utah,including proactive media representation,and more.While Toronto has been a
<br /> relations,FAM and press trips,in-market media missions, premier global destination for travelers worldwide,with the
<br /> trade show representation,media material creation,partner increased popularity with other Canadian cities such as40
<br /> webinars and presentations,and more.TURNER's work on Vancouver and Montreal their PR coverage in the United
<br /> The Road to Mighty campaign showcasing lesser known States was waning.With a robust strategy that highlighted
<br /> destinations and attractions outside of The Mighty Five Toronto's diverse neighborhoods,growing culinary and
<br /> National Parks led to two hundred media placements by beer scene,and unique cultural offerings,TURNER was
<br /> February 2017 in outlets including GOOP,Forbes,Conde Nast able to put the city back in the conversation with top-tier
<br /> Traveler,AFAR,Travel+Leisure and Modern Luxury. outlets and niche,tastemaker publications. In 2016,the
<br /> city was featured in everything from The New York Times,
<br /> Lonely Planet,Refinery29.com and CNTraveler.com to
<br /> BERMUDA TOURISM ChicagoParent.com,PasteMagazine.com,CNN.com,Shape,
<br /> TURNER is employed as the Bermuda Tourism Authority's Afar.com and New York Post.
<br /> agency of record for North America and is responsible for
<br /> creating and implementing results-oriented public relations
<br /> strategies for the island.Scope of work includes managing a VISIT ALBUQUERQUE
<br /> robust PR program including media relations,press/FAM trip TURNER has been Visit Albuquerque's(Visit ABQ)agency of
<br /> coordination,partnership and collaboration development, record since 2012.Through an aggressive public relations
<br /> influencer outreach,crisis/issues management and online press program,TURNER has effectively put Albuquerque in the
<br /> rooms.Results delivered for 2016 include over 500 articles spotlight on a national and regional level.Our agency
<br /> spanning print,online and broadcast,generating 1,163,654,808 worked with the Visit ABQ team to turn"Breaking Bad",a
<br /> impressions and$16 million in ad value equivalency.55 media popular television show with controversial topics,into a
<br /> were hosted including 14 editors and journalists on group pop culture sensation embraced by travelers across the
<br /> trips,30 journalists on individual trips and 11 on influencer trips. globe.TURNER's successful media campaigns have led0
<br /> Coverage highlights include sizable features in Robb Report, to Visit ABQ receiving a Bronze PRSA Anvil Award for its
<br /> Wall Street Journal,Men's Journal,Virtuoso Life,and Lonely "Breaking Bad"tourism campaign.The city continues to
<br /> Planet. Bermuda was recognized with numerous awards garner impressive coverage through 2017 from outlets like0
<br /> including Travel+Leisure's"50 Best Places to Travel in 2017," Associated Press,CBS Sunday Morning,Lonely Planet,
<br /> Frommer's"Best Places to Go in 2017,"Conde Nast Traveler's Mental Floss,Thrillist and more,and has been covered as
<br /> "The Best Places to Travel in 2017,"Lonely Planet's"Best in an urban innovation leader in Skift white paper reports.In
<br /> Travel in 2017"and Associated Press'"Where to Go in 2017." FY'2017,the city has received more than 500 million media
<br /> Additionally,TURNER was awarded the Hospitality Sales and impressions and nearly$5 million in ad value equivalency.
<br /> Marketing Association International(HSMAI)Platinum Award
<br /> as well as Best of Show in the field of Public Relations for its
<br /> "Finding Bermuda's Adventurous Side"campaign. VISIT CHEYENNE
<br /> TURNER was contracted with Visit Cheyenne on project
<br /> work for Frontier Days for the last five years and became
<br /> TOURISM TORONTO the agency of record for all domestic media relations for
<br /> TURNER is contracted for U.S.public relations efforts for the charming Western town in 2014.While Frontier Days
<br /> Tourism Toronto,focusing on traditional online,print,and is their signature event,Cheyenne was looking to expand
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<br /> TURNER 18 RFP: 17-10-01
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