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® I I ® PR PLAN & OUTLINE 0 0 ® their tourism reach to other times throughout the year. impact both their urban and rural partners through positive ® Through a dedicated PR campaign,which highlighted stories and relationships within targeted outlets.TURNER Cheyenne's rich Western culture and proximity to organized deskside meetings,intimate events in top media ® outdoor recreation,the town has been featured in Time markets,and arranged individual and group media FAM ® Out New York,Cowboys&Indians,Travel Channel,The trips.These events highlight the diversity of the province, ® Denver Post,USA Today and Smithsonian.At the end of develop newsworthy pitch angles to add share-of-voice and 2016,Cheyenne was named one of the most affordable add Alberta's many destinations to travelers'bucket lists ® winter destinations for 2017 by USA Today. and assisted with any community and crisis communications efforts as needed.National Geographic Traveler ranked • Banff National Park in Alberta as the top place to visit in 2017. ® VISIT ESTES PARK ® TURNER has represented Visit Estes Park for more than six years,starting with the organization in 2010.During this VISIT SOUTH WALTON ® time,our agency has increased media relations results TURNER began working with Visit South Walton in ® year-over-year,garnered industry awards including the October 2016.In just over a year,the team has achieved PRSA 2014 Silver Anvil award for crisis communications impressive results,landing meaningful coverage for the ® efforts surrounding the 2013"thousand year food'that destination and its 16 beach neighborhoods.Coverage ® occurred in Estes Park,and helped guide and garner highlights include a comprehensive,multi-page feature a steady momentum of nationally-recognized travel on New York Magazine's website;a visual feature in the accolades including Travel+Leisure's America's Favorite Houston Chronicle;a full-page story in Modern Luxury ® Towns 2014,Budget Travel's America's Coolest Small Interiors;and inclusion in several online stories.Results Towns 2014 and Smithsonian Best Small Towns to Visit from the secured coverage reached nearly 510 million ® in 2015.In 2016,media efforts from the TURNER team impressions and ad equivalency of approximately ® resulted in more than 588 million impressions with an $4.9 million.As drive markets are a key focus for the excess of$6.5 million in advertising value. destination,TURNER has also executed three media tours ® in key markets,securing 14 appointments with top writers. ® NEBRASKA TOURISM COMMISSION ADDITIONAL ACCOUNTS ® TURNER was contracted as the public relations agency of • Allegro Hotels record for the Nebraska Tourism Commission in October • Aloft Element Austin ® 2017.In collaboration with the state's internal team,the • Audley Travel ® agency is responsible for implementing an aggressive Barcel0 Hotels&Resorts ® integrated PR and social media campaign to support • Hertz Europe Nebraska's changing brand.TURNER was selected Hotel Ivy(Minneapolis,MN) • from a competitive RFP process for the firm's originality, • Hoxton Williamsburg ® expertise,extensive media relationships and consistent • JW Marriott Austin earned editorial results within top national publications. • Kimpton Cayman Seafire Resort+Spa ® • Le Meridien Denver-AC Hotel ® • Occidental Hotels& Resorts TRAVEL ALBERTA • Park Hyatt Beaver Creek ® As Travel Alberta's agency of record for North American • Park Terrace Hotel NY ® public relations efforts,the TURNER team focuses on • REI Adventures traditional and nontraditional media relations for the • Royal Hideaway Luxury Hotels&Resorts ® expansive Canadian province.Alberta is known for their • The Source Hotel(Denver,CO) • five national parks and the outdoor adventures within,as • Sunriver Resort,a Destination Hotel(Sunriver,OR) well as their culturally-rich cities Calgary and Edmonton. • Viceroy Snowmass ® TURNER is responsible for supporting their in-house PR team • Waldorf Astoria Park City,UT ® with a strategy targeted at media and influencers that will • Westin Austin Downtown 0 ® TURNER 19 RFP: 17-10-01 0 0 1 ®