Laserfiche WebLink
® 1 <br /> ® PR PLAN & OUTLINE <br /> • <br /> ® TRADE INDUSTRY OR MEDIA CO-OP MARKETING <br /> ® NEWSLETTERS Should budget allow,we recommend a series of <br /> TURNER can create and distribute a bi-monthly newsletter cooperative marketing programs that target both frontline <br /> ® for the travel trade and/or media with updates on product, travel agents as well as direct-to-consumer.TURNER <br /> ® destination,air/lift routes and other relevant news.We will educate, negotiate and manage the program.Our <br /> ® recommend distributing these newsletters every other suggestion would be three programs at$20k each, <br /> month,rather than monthly,for better engagement. targeting operators in key niche areas(such as wine, <br /> ® adventure and cultural travel). <br /> ® EXPEAIE COMMUNITY SERVICE <br /> ® 1FY 2011:04 NEWSLETTER I As detailed in the"Other Relevant Experience'section <br /> ® ouaucaa na: above,TURNER is passionate about community service <br /> involvement. In addition to offering our team members <br /> ® three paid volunteer days annually to get involved in <br /> ® community service projects,we engage in philanthropic <br /> UPCOWMS PM, -... <br /> w u i r 141331A SPOTLIGHT programs around the world. <br /> ® ' ACTIVE LIFESTYLE REPRESENTATION <br /> ® a F = — Also detailed throughout the RFP is our extensive <br /> rIESCAPE experience and media relationships associated with <br /> ® representing active lifestyle and apparel brands.This <br /> ® unique service is a huge asset in cultivating innovative <br /> a[cort mrvuae <br /> e partnerships and securing media opportunities that aren't <br /> fib ® !7:-.7.',::::2:L.y y traditionally available to other agencies. <br /> ® . <br /> isii _. =' ...-..,.,,.::,...-..,..=====.,-- 000al <br /> ® Tom:;-- <br /> ® nv i-i:�. <br /> .,i <br /> ® <br /> FEATURE-WORTHY NEWS <br /> ® nri:uT,unHc to vn Tal - <br /> • <br /> w-Re:....,..w.,. <br /> ® TURNER 27 - --- RFP: 17-10-01 <br />