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• <br /> e 1 . . 1 <br /> • TABLE OF CONTENTS <br /> ® TABLE OF CONTENTS <br /> O 5 Corporate Background <br /> 5 Name of Agency/Company • <br /> e5 Company Locations <br /> 5 Internet Web Site <br /> e 5 Details of Entity Business Structure <br /> 5 Date Established <br /> ® 6 Business licenses <br /> 8 Headquarters Information <br /> ® <br /> 8 Litigation <br /> ® 8 Proof of insurance <br /> 9 Number of Employees <br /> e 10 2.Qualifications <br /> 10 Qualifications <br /> O 12 Turner's Qualifications For This RFP <br />_ 14 Working Relationships-Key Markets <br /> ® 14 New York <br /> 14 Miami <br /> ® 14 Chicago <br /> 14 Other key markets:Denver+Texas(Dallas/Houston/Austin) <br /> ® 14 Southern California(LA/San Diego) <br /> ® 15 Proposed Services <br /> 18 Current Major Accounts <br /> ® 20 Past Corporate Client Experience <br /> 20 Other Relevant Experience <br /> ® 23 Brand Marketing&PR Experience <br /> 24 Clients Added&Lost <br /> ® 26 Add-Value Benefits <br /> 28 3.Staffing <br /> ® 31 4.Approach/Methodology <br /> 31 Methodologies and approaches used in achieving tasks <br /> ® 32 PR Plan&Outline <br /> 32 Step One:Define Program Objectives <br /> ® <br /> 33 Step Two:Develop Tailored Strategies for Sunny Isles Beach <br /> ® 34 Step Three:Define Sunny Isles Beach's Narratives <br /> 38 Step Four:Execute Integrated Campaigns/Plan <br /> ® 38 Integrated Calendar <br /> 39 Media pitching <br /> ® 41 Media Familiarization(FAM)Trips <br /> 43 Step Five:News Bureau Basics <br /> 0 44 Step Six:Travel Trade Relations <br /> 44 Step Seven:Monitor,Measure,Report <br /> e46 Overall organization to completing the project <br /> 47 Ability to meet desired timelines and deadlines <br /> e 48 5.Financial Background <br /> 73 6.Agency Billings <br /> ® 74 7.Creative Ability <br /> e 81 8.Strategic Thinking <br /> 81 Domestic and Canadian Consumer Media Placements and Promotions <br /> ® 83 Travel Trade/Meeting Industry Placements <br /> 84 Issues Management Examples <br /> e 88 Research <br /> 88 Key Target Audiences <br /> e 89 Social Media PR <br /> 90 Creative Alliances/Sponsorships <br /> ® 91 Strategic Management <br /> 92 9.Cost of Services <br /> O 95 10.References <br /> ® 98 11.Contract Forms <br /> e TURNER 3 --- RFP: 17-10-01 <br />