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0 <br /> . s w .. <br /> 4 APPROACH/METHODOLOGY <br /> 0 <br /> 0 <br /> $‘1.; , <br /> FOUR: ;` "g -INTEGRATED CAMPAIGNS/PLAN <br /> We'll develop a detailed calendar designed to deliver consistent messaging across multiple <br /> channels.We do this through a wide variety of tactics across a number of platforms. <br /> 0 <br /> INTEGRATED CALENDAR <br /> We use a dynamic calendar that maps out our pitch targets each month of the year.We'll keep <br /> it flexible enough to accommodate events and changes,but this master map ensures that <br /> we're giving equal love and attention to all of Sunny Isles Beach's vibrant story lines. It will <br /> cross-reference: <br /> • Major Events:Sunny Isles Beach has a number of events,with the annual signature Jazz Fest <br /> being one of the most important.TURNER will incorporate events in proactive media outreach <br /> when appropriate,design story angles that maximize coverage of Jazz Fest,and time media <br /> visits around event happenings if it makes sense for an article/outlet. <br /> • • Key Messages:We'll clearly outline how key narratives will be pitched to both long-and <br /> short-lead media during every quarterly period ensuring there is plenty of time to gather <br /> relative information from partners. <br /> 0 <br /> • Seasonality&Geography:We identify key verticals,top feeder markets and seasonal <br /> offerings to ensure that we're promoting accurate timelines. <br /> 0 <br /> 00 <br /> 0 <br /> 0 <br /> TURNER 38 RFP: 17-10-01 <br /> 0 <br />