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• • l i • APPROACH/METHODOLOGY 4 • ® MEDIA PITCHING ® For both long-and short-lead outlets,we'll clearly outline targets,assets needed and timelines that fit with our planned and defined narratives. 40 CNN Travel,Opportunity: "Destination Guide"—We'll work with travel CEJ Travel editor, Lilit Marcus,on a story about"Miami and Beyond."While listicles about e Miami have been exhausted to death,we'll highlight Sunny Isles Beach as the destination for an elevated and refined Miami experience. • • C;hc NOV liork New York Times,Opportunity:"Travel"section —While Miami and Ft. • C;imc� Lauderdale have been covered in the paper's "36 Hours"section,the city of Sunny Isles Beach has not.We'll work with the section's key editors and ® contributing writers to highlight Sunny Isles Beach as a standalone destination. • ® Vogue,Opportunity:"Art Deco En Vogue"—For the magazine's online living VOGUE section,we'll pitch Contributing Editor,Christina Perez,on an art deco-inspired ® getaway in Sunny Isles Beach.We'll position the city as the ideal destination to ® return to the glam and elegance of the roaring 20s,a trending topic in fashion and design.The pitch,timed to promote the annual Jazz Fest,will include ® everything from gallery hopping in the South Beach Art Deco Historic District ® and exploring the Dezer Collection Car Museum to taking in the views with a classic 1920s cocktail. ®® w1NTA L (LOSS Mental Floss,Opportunity:"Endorphin-Boosting Getaways"—We'll work with Senior Staff Writer, Shauncey Ferro,to position Sunny Isles Beach as an endorphin-boosting destination.This pitch will highlight inspiring and ® rejuvenating activities that are believed to trigger positive feelings through a more scientific approach. From stimulating food and holistic spa treatments to ® fitness adventures and soaking up some vitamin D,there are countless ways to ® exploit the destination's sunny disposition. Parents Magazine,Opportunity:"Urban Safari"—We'll pitch Travel Editor, S a air6 �� 'V Karen Cicero,on urban safari escapes for the whole family. The pitch will ® (. i 1111 �111t1i5Ja) focus on Sunny Isles Beach's outdoor pursuits and attractions where families can embark on an adventure during the day but still return to luxury at night. Whether you're a grandparent taking the grandkids on skip-gen trip,or a DINK (double income,no kids)with nieces/nephews in tow, Sunny Isles Beach's concrete and natural jungles provide the best of both worlds. 0 • TURNER — --- 39 -- RFP: 17-10-01