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<br /> • CREATIVE ABILITY 7
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<br /> ® As a result of the campaign, Bermuda 711 itiniinl ll Vt
<br /> e is attracting a younger demographic: __` _ r> --,-1',,--'. -•-...i. ,
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<br /> 2016 saw 76 percent growth in leisure tria ,,� ` • . :-'
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<br /> ® air arrivals under the age of 45. '.1/41.:,•%,1-1.;!•..-: _ ;Stli4L t: 4' 'm
<br /> e Notably,the desirable 25-to-34 age 'I a ) �'-
<br /> group showed the largest percentage STRONG° ,r -
<br /> increase,up 43 percent from 2015. y 1 - ►rc'E :• k,t,q`� f I , _
<br /> Visitor statistics in 2016 mark the highest fP"O - -
<br /> number of vacation air arrivals since nun“ ^- - __-
<br /> 7.-:.:.:F.® 2008,and hotel occupancy was up 10 p`M�oN - j j _ _— ,
<br /> percent overall.Additionally,estimated ,43.4 -� `7 ' \j y`t= y::'
<br /> e leisure air visitor spending poured Y_ _ , -
<br /> e directly into the Bermuda economy rose = -"' iI���JI•dt ru�
<br /> ® 18 percent in the third quarter.
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<br /> e _ -.73,- \GNDETOTi%
<br /> Last but certainly not least,the "Virr' r h131.".-STOFBERMUDA
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<br /> ® ' campaign won a Public Relations nti ,� - —
<br /> Platinum Award,which was II,t , _.� &-�" -x` ;� .I II
<br /> subsequently given the Best of � ` �o - - ��
<br /> e Show distinction,at the 60th Adrian • ` �� � r,
<br /> Awards ceremony in 2017. Presented ,1 I i7 r, '21R . ---
<br /> • iby the Hospitality Sales& Marketing (-!-----"7"g 1101111.11.11111
<br /> Association International(HSMAI), Best ; q.� S Alen inBla k
<br /> e of Show Awards are the highest honor f.. ,t;-.7.:` _
<br /> 0 ; given each year at the Adrian Awards. ,r •
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<br /> THE WALL STREET JOURNAL. n:Fmn.¢a - I _ t
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<br /> eBermuda:The New Destination for Adrenaline Junkies '' "—`
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<br /> e o You can still go golfing Bermuda but thise-t b island now off big-thrills oursu is from j,Y -�"Y -f 6 .,,.. 4l , jx ..e„...-e,..."Y =
<br /> biking just alt«•hop the East Coa. •A-, 'may.��+ ..z.... . .."'�
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<br /> �s: mo i *';e v*47045,.. 71ti � tr\\ $4. "ate`1.44 `
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<br /> e TURNER --- 75 RFP: 17-10-01
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