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<br /> 7 CREATIVE ABILITY e
<br /> Making Good With "Breaking Bad"
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<br /> How do you take the wildly popular"Breaking Bad" Our proactive pitching campaign focused primarily on local
<br /> TV series'potentially polarizing subject matter-meth businesses that visitors could experience-from The Candy9
<br /> creation and consumption in Albuquerque,NM-and turn Lady,who made the original"meth"for the first two seasons
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<br /> it into a media relations win for the destination?You have of the show, to bike tours of famous sites and locally-
<br /> to take the good with the Bad. produced items fans could order from afar, including"blue
<br /> sky"donuts, crystal bath salts,and spice rubs inspired by a
<br /> TURNER decided to showcase the local businesses that fictional restaurant chain on the show.TURNER targeted
<br /> were capitalizing on merchandise and services inspired by entertainment and travel publications,and pitched the story9
<br /> "Breaking Bad"-which initially ranged from a candy shop to idea in advance of,and throughout, the final season to
<br /> a trolley tour of the sites seen on the show to spa treatments capitalize on timeliness.
<br /> -and created a media relations campaign that included both0
<br /> proactive pitching and a FAM tour. As a result of targeted pitching and the press tour,TURNER
<br /> garnered coverage in top tier outlets with ideal audiences for
<br /> TURNER invited targeted national media to visit the destination this campaign, including People, Budget Travel, Hollywood
<br /> on a"Breaking Bad"themed press trip in advance of the Reporter, MSN.com,Thrillist com,TheDailyMeal.com,and
<br /> premiere of the show's final season,leaving enough time for many more.These successes had direct economic impact,
<br /> short-and mid-lead editorial coverage to appear,as well as with several businesses expanding their services and even0
<br /> long-lead coverage for fans to get their"fix"of"Breaking offering new merchandise or services.
<br /> Bad" long after the show's finale.The itinerary focused on
<br /> a variety of angles to give media a full business and tourism
<br /> perspective on the impact of the show.We visited filming 6 The Daily Meat
<br /> sites,favorite local hangouts of the cast and crew,film office lafugmreaeaoep
<br /> representatives,and businesses that had a cheeky approach to " "1
<br /> welcoming tourists and fans of the show to the city. AFoor.d Lover's Tour Of Breaking Bads
<br /> Hometown
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<br /> TURNER 76 RFP: 17-10-01
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