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<br /> • CREATIVE ABILITY 7
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<br /> e Culinary Influencer Immersion Trip -
<br /> e #TrueABQFlavors
<br /> e For the#TrueABOFlavors campaign,TURNER and the Albuquerque Convention b Visitors Bureau brought seven
<br /> e carefully selected culinary influencers from all across the country to Albuquerque, encouraging them to share
<br /> their experiences across their extensive social channels. Each influencer represented a mix of various social
<br /> e networks with un-sponsored content(we developed and executed this program with paying for attendance or
<br /> e content from any participant):
<br /> • • Natalie James(NJ in LA)-50,500 Instagram
<br /> e • Marnely Murray(Cooking with Books)-27,735 UMV
<br /> ® • Eddie Zamora (The Yum Yum Foodie)-92,100 Twitter
<br /> e
<br /> ® • Megan Dekok(Take a Megabite)-23,800 Pinterest
<br /> • • Julie Tran Deily(The Little Kitchen)-115,364 Facebook
<br /> e • Rachelle Lucas(The Travel Bite)-100,000 Twitter
<br /> e • Reena Retuta (Honest Cooking)-208,663 UMV
<br /> e In addition to staying at Los Poblanos Historic Inn£r Organic Farm and dining at noteworthy Albuquerque restaurants,
<br /> e the group took part in authentic Albuquerque experiences,including latte art and tango dancing at Golden
<br /> Crown Panaderia,a brewery bike tour with Routes Bicycle Tours& Rentals,a traditional Pueblo oven bread baking
<br /> e demonstration at the Hyatt Regency Tamaya Resort&Spa,YogaRitas at El Pinto,and a hands-on fry bread workshop
<br /> e at the Indian Pueblo Cultural Center.The group also attended the 28th Annual National Fiery Foods& Barbecue Show.
<br /> e Use of the hashtag#TrueABOFlavors resulted in more than 2.5 million Twitter impressions and two million
<br /> ® Instagram impressions across a highly engaged food-centric audience.
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<br /> e TURNER 77 RFP: 17-10-01
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