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• <br /> • I 1 <br /> • STRATEGIC THINKING 8 <br /> 0 <br /> • <br /> • ZIKA OUTBREAK <br /> O During the height of the Zika outbreak,and a surge of travel warnings to Zika-impacted areas,TURNER worked <br /> • with its hotel clients in the Caribbean, Mexico and Florida to reassure guests and minimize potentially lost revenue. <br /> The team provided talking points to the hotels,positioning tourist boards as an authoritative voice for updates to <br /> O reduce liability and worked with media on alternative angles to maintain momentum of positive coverage despite <br /> • the situation. Since Zika primarily affects pregnant women,TURNER created story angles that resonated with other <br /> target audiences during this time. <br /> 0 <br /> • recommend Naples Daily News — — o— -- — — pasamoo <br /> • <br /> Wellness:At All-Inclusives That Get It Cocktail Culture: Smoke on the Water at Hyatt House <br /> ® i]EMU U MEI cnnme Gill,kntn.apt newsmen:153.4034174 %:0,0,+00 5:s.;a m E t.::a:E10:5 <br /> • B <br /> • t bi t'' '�`}r T :"..."41,; <br /> i <br /> �+f. - ` C. fit :!' 1 <br /> f '/f` ' r I i <br /> .. t t l l <br /> f �i t, i --- . <br /> sr k"t rYfr ` tli,1A It: <br /> tea7. bL, "..a.• + <br /> ® �9.d _ 4 i¢, a �'' .- <br /> • .�._' i_ s >r''`ir 1 ,ice I <br /> nee*Id T� z„_ <br /> Nall lease's bartender Nlwn Unaencaik makes mei sryu000 alma Srncke on eve WNW al ever <br /> • i rod. as �� num,eN:•,.r.'''''gee m woWon baton n onweeen Nopbs on AQUA 19.2013.Given[s etseue presentation.as 313 <br /> as .ea'e. .,rr .rwc nrsl PnPlw nndsai on Ort dent <br /> nava awe warn..we.nna.p.m:.wa raga wave war a*4., <br /> htP 7 <br /> ,sum.e.® [ The lounge srM@S tersely of campfire in the moments <br /> '- l .3l�w;, I before a bartender sloes the 3432115 enurbdn mink <br /> ® m..r,�,�n..w a,,,., ,e.,:.m rn�•,...,,.e a ' 4 411" -f aQoss the bar.Snake on the water is the signature <br /> rne, <br /> i m..,=ec .m.e9. eirY 'esgjg'1 f dmlk 103 me new Hyatt House Napka and h Served <br /> oao,,.an,.p sy„r al every one al the notes properties.Ifs one of 01e <br /> ® <br /> MO,. deal poplar Wt the menial,too,given Ira dryad. <br /> • wen .a.9,.,�1.•..11�....t presentation. <br /> • <br /> 0 <br /> ® BERMUDA HURRICANES <br /> • Bermuda is no stranger to hurricanes,which is why it's essential to have a solid crisis communication plan. In <br /> addition to developing this plan,TURNER has deployed crisis communication support a number of times. From <br /> • rebuilding the destination's image after back-to-back hurricanes that crippled the area in 2014 to engaging the <br /> • island in philanthropic efforts, Bermuda extended discounted rates and offered aid to impacted islands following <br /> the devastating 2017 storms. <br /> • <br /> • <br /> 0 <br /> • <br /> 0 <br /> • <br /> • <br /> • TURNER 85 RFP: 17-10-01 <br /> 0 <br /> 0 <br /> 0 <br /> 1 <br />