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® I . ® STRATEGIC THINKING 8 • 0 • SOCIAL MEDIA GQ • ® Please share what the agency's experience is with web-based and social media PR. ® TURNER employs a dedicated team of social media specialists with skills in social media strategy,content development,community management,social CRM(customer relationship management),blogger relations, influencer outreach,online reputation management and data analysis.TURNER excels at integrating social media services and ideas with traditional marketing and public relations tactics,influencer relations, best practices,and additional tools and resources. • • Our team uses a wide variety of creative and process-focused systems to continually improve the content we are creating.We meticulously measure engagement,traffic pass throughs and reach to refine the voice,schedule,tone • and balance of all content.Our core service offerings include: ® Social Media Analysis&Strategy ® First we'll nerd out on deep analytics to determine how your channels are performing,how your most valuable • customers are engaging and how social could drive further business impact.Then we'll provide detailed,creative ideation to ensure your social program targets,engages and activates consumers across social media channels. • Content&Creative Development Our in-house editors,graphic designers and production experts are supplemented by a curated roster of best-in-class photo and video influencers,ensuring we create on-brand ® and industry-leading content for every platform and channel. • Media Planning We amplify your brand story across digital channels using research and data-driven analytics. We craft careful strategies across multiple platforms,constantly evaluating the full spectrum of audience reach. Our programs are tailored to fit your budget and goals from niche social media advertising(with real-time evaluation)to sponsored content and large-scale interactive editorial ad units across out-of-home platforms. • ® • Data Collection&CRM integration Data collection is an integral component of developing any brand. Identifying prospects and leads,filling pipelines, nurturing relationships and tracking data are all crucial for ® attaining and retaining customers.Through our host of interactive digital experiences,you'll acquire email ® addresses and other lead generation data to bolster future campaigns. ® • Integrated Campaigns/Promotions We supplement in-house capabilities by providing turnkey contests,UGC • campaigns,interactive programming and mobile app development. • Monitor,Measure,Report Using a full suite of tools(both native and industry-leading third parties),we collect ® and analyze actionable information across the whole social universe.This data is used to make constant course adjustments as well as combined into larger reports to ensure your content,optimization and media • buying programs are performing in the strongest manner possible. • • 0 • • • • TURNER 89 — RFP: 17-10-01 0 • eft•