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,,,, <br /> U - <br /> 1- -- <br /> C � ,A �,,i j 1�!'A.'q ) Solicitation Number: 17-10-01 �,� r .;1111,,;, ?i' - <br /> A, <br /> N\ <br /> ^' • #:11'; <br /> ' '' ';•M „ ,. ) <br /> 14Lr� ifl tOA i ' _ .� . , <br /> 4. <br /> 3.L Receive final crisis plan B Develop 1 Month post kick-off N <br /> approval meetingUpload final crisis plan to <br /> 3.L DropBox or management B Develop 1 Month post kick-off <br /> site meeting <br /> 3 L Draft crisis PR release and B Develop As needed <br /> talking points <br /> 3.L Ad hoc crisis consulting B Develop As needed <br /> 3.L Media training B Develop As needed <br /> Advertisin:,Plan=BM= <br /> Proposed Research media outlets B Develop 6 months post kick-off <br /> meeting <br /> Proposed Compile paid media plan B Develop 6 months post kick-off <br /> meeting <br /> Internal media plan 6 months post kick-off <br /> Proposed B Develop <br /> review meeting <br /> Proposed Submit paid media plan B Develop 6 months post kick-off <br /> meeting <br /> Proposed Request paid media plan B Develop 6 months post kick-off <br /> feedback from SIBTMC meeting <br /> Proposed Incorporate paid media B Develop 6 months post kick-off <br /> plan feedback meeting <br /> Proposed Contact media outlets B Develop 6 months post kick-off <br /> meeting <br /> Begin paid media contract 6 months post kick-off <br /> Proposed B Develop <br /> negotiations meeting <br /> Review paid media <br /> Proposed contracts with internal B Develop 6 months post kick-off <br /> team meeting <br /> Review paid media <br /> Proposed contracts with SIBTMC B Develop 6 months post kick-off <br /> Steam meeting <br /> Upload final contacts to <br /> Proposed DropBox or management B Develop 6 months post kick-off <br /> site meeting <br /> Proposed Track paid media plan B Develop Monthly <br /> spending <br /> CUE:land Print Advertisements <br /> Research information <br /> Proposed about monthly themes <br /> (including visuals for the B Develop Monthly <br /> creative team) <br /> Create ad content based <br /> Proposed on the takeaways of the B Develop Monthly <br /> theme <br /> Send ad content to the <br /> Proposed creative designer to create B Develop Monthly <br /> five graphics <br /> Internal team provides <br /> Proposed feedback to the digital ads B Develop Monthly <br /> Proposed Incorporate ad edits B Develop Monthly <br /> Send ads to the SIBTMC <br /> Proposed B Develop Monthly <br /> for feedback/approval <br /> Proposed Incorporate ad feedback B Develop Monthly <br /> Schedule digital ads for <br /> each communication <br /> Proposed B Develop Monthly <br /> platform or send ads to <br /> platform POC <br /> Upload final ads to <br /> Proposed DropBox or management B Develop Monthly <br /> site <br /> Publicity and Advertising•Report <br /> Contact ad POC to retrieve <br /> Proposed;3.L B Develop Monthly <br /> monthly analytics <br /> Access online platforms to <br /> Proposed;3.L B Develop Monthly <br /> ® <br /> retrieve digital analytics <br /> at.. <br /> .,,fir, r !i, t, <br /> 11 (1 � Proprietaryand Confidential.This proposal response includes data that shall not be disclosed outside of the y •' r f ' <br /> G II CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed — in whole or in part—for any �,,, rt. a`3 <br /> Isom Global Strategies ` J <br /> g purpose other than to evaluate this response. C <br />