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<br /> • � ir1 _ Solicitation Number: 17-10-01 ' ° '--;511.1, : , •q4-'- 4,,_„,7 ,,, ,�
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<br /> Past Performances
<br /> °S Marketing Consulting Services for the Minority Business Development Agency
<br /> Contract Number: GS-07F-0777X
<br /> Contract Type: Firm Fixed Price
<br /> Client's Name/Address: Minority Business Development Agency (MBDA)
<br /> 1401 Constitution Ave. NW, Room 5084, Washington, DC 20230
<br /> Contract Value: $227,030.60
<br /> Dates of Service: September 2015-Present
<br /> Project Manager: Alexandria Crenshaw
<br /> DUNS Number: 028461106
<br /> Contract Office: National INST of STDS and Technology Contracting Officer Representative:
<br /> Patricia Tomczyszyn, ptomczyszyn@mbda.gov
<br /> Contracting Officer: Stephanie Kelly, Stephanie.kelly@nist.gov
<br /> Synopsis of Work Performed:
<br /> The Minority Business Development Agency (MBDA) is the only federal agency solely
<br /> dedicated to the growth and expansion of minority business enterprises (MBEs). MBDA
<br /> serves MBEs through its Washington, DC, headquarters and a nationwide network of
<br /> ® government-funded business centers. MBDA targets MBEs with a minimum of $1 million in
<br /> annual revenue. MBDA engaged IGS to develop and implement a marketing strategy,
<br /> messaging, and collateral material to educate and inform potential clients, stakeholders,
<br /> and strategic partners about programs and services offered by the agency. Under the
<br /> contract, IGS has created a more informed minority business community by researching,
<br /> writing, and developing communication materials and core messaging to meet MBDA
<br /> goals.
<br /> National Marketing Campaign: IGS worked collaboratively with all departments of the
<br /> agency to develop a fully detailed marketing strategy. For this particular strategy, IGS
<br /> focused on the MBDA business centers, as the Business Center Program is the public-facing
<br /> program of the agency. IGS conducted research with the business centers to understand
<br /> the needs of minority business owners (MBOs), who are the primary audience for the
<br /> national campaign. IGS also held focus groups with MBOs in the Washington, DC, area to
<br /> test different messages to learn what resonated with them as minority entrepreneurs. The
<br /> IGS team then worked closely with the COR to design a new marketing campaign which
<br /> debuted in September 2016. It included a new look for all collateral material, using the new
<br /> tagline "Where Businesses Come to Grow"and strong words such as Connect, Grow, Smart,
<br /> Profitable,and Success.
<br /> Monthly Strategy:
<br /> 1. During this ongoing campaign, IGS generates content, such as fact sheets and
<br /> 40 newsletters, based on each month's focus topic. The IGS team researches the topic
<br /> i1•1'2411.
<br /> Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the ,,,. -� ` 4
<br /> Ilia. CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed—in whole or in part—for any 0'``k
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<br /> Isom Global Strategies purpose other than to evaluate this response. , ---:-J,.
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