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<br /> and decides on the best way to approach the material for the target audience of _
<br /> MBOs. Each month, MBDA provides IGS with experts so the marketing team can ask
<br /> questions to gain knowledge about each topic, in order to write content that will
<br /> impact MBOs.
<br /> 2. IGS also creates webinars as part of the campaign. IGS develops a series of
<br /> themes and presents them to MBDA. When a theme is chosen and approved, MBDA
<br /> decides who will host the webinar and who will serve as the subject matter expert.
<br /> IGS then begins writing the content to be presented. The IGS team was in charge of
<br /> selecting webinar software that included functionality for live polling, questions, and
<br /> videos. IGS also creates emails to send to MBOs, encouraging them to register for
<br /> and attend the free webinar.
<br /> 3. IGS writes op-ed pieces in the voice of an MBDA official. The subjects are based
<br /> on what is currently impacting MBOs. The IGS team creates a list of publications
<br /> that speak directly to the audience to which the subjects are tailored. IGS then
<br /> pitches each story to various publications in order to get it into public view.
<br /> 4. IGS provides Social Media Development to MBDA as well. The marketing team
<br /> 0 works with the Social Media Consultant to create custom hashtags and to post
<br /> content relating to the national campaign on Facebook, Twitter, and Linkedln.
<br /> Special Events: MBDA engaged IGS to provide marketing collateral for the agency's
<br /> involvement at the 2016 Essence Festival in New Orleans. This was considered a soft
<br /> launch of MBDA's new marketing campaign. IGS designed the panels for MBDA's
<br /> booth on the convention floor. IGS also created brochures to be passed out at the
<br /> booth and postcard invitations encouraging attendees to go to MBDA's workshops
<br /> at Money + Power Expo's Entrepreneurship Village. IGS helped craft the press
<br /> advisory for onsite media, as well as emails announcing MBDA's participation in the
<br /> festival and encouraging MBOs to register. IGS also created and provided pull-up
<br /> banners and a PowerPoint presentation including the expo's schedule that played
<br /> on the big screen on the main stage.
<br /> In 2016, IGS provided marketing support for MBDA at Hannover Messe International
<br /> Trade Show in Hannover, Germany. Efforts included positioning MBDA as the
<br /> number one US agency to develop partnerships promoting market access in the US;
<br /> promoting MBDA's active role in the international business arena; and increasing
<br /> overall awareness of the agency.
<br /> Work Samples:
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<br /> Proprietary and Confidential This proposal response includes data that shall not be disclosed outside of the ,a�,fit; ).
<br /> II © `� .
<br /> CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed in whole or in part for any j�, #i" f'1
<br /> Isom Global Strategies purpose other than to evaluate this response. ."'i/,f.
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