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<br /> • Conducts capture management for new opportunities: gathers business Iti
<br /> intelligence, partners with incumbents, develops IGS branding materials, serves
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<br /> as program lead for IGS Annual Mixer.
<br /> • Supervises first-year contracts; conducts monthly and quarterly check-ins with
<br /> clients and is available 24/7 to respond to client concerns.
<br /> • Leads weekly "Deep Dive" meetings with IGS contract team leads, discussing
<br /> "Thorns 8 Roses," new opportunities, personnel changes, upcoming events.
<br /> • Gives final approval on all client marketing, PR, and advertising campaigns,
<br /> ensuring IGS quality and "gold standard" before forwarding deliverable to
<br /> client.
<br /> • Provides comments/feedback to all marketing and communications employees
<br /> on how to improve work product; makes employee and project
<br /> recommendations.
<br /> • Ultimate lead for 25-employee staff and 10 part-time permanent consultants;
<br /> establishes organizational opportunities to increase employee professional
<br /> development through workshops, employee incentives/commissions, referral
<br /> fees.
<br /> Public Broadcasting Service (PBS),Arlington, VA 01/1999-02/2000
<br /> Associate Marketing Director
<br /> • Developed media materials (e.g., talking points, press releases, presentations,
<br /> electronic press kits [EPKs]) for kids' programming and underwriting.
<br /> • • Conducted research on competitors; developed sales and marketing strategies for
<br /> PBS account managers.
<br /> • Identified and managed press campaigns from concept to completion.
<br /> • Managed creative design process of marketing materials from concept to
<br /> fulfillment.
<br /> Black Entertainment Television (BET) Holdings, Inc.,Washington, DC
<br /> 12/1996-01/1999
<br /> Senior Marketing Manager
<br /> • In development/execution of creative advertising, ensured consideration of
<br /> unique characteristics, experiences, norms, values, behaviors, and beliefs of
<br /> targeted, predominantly African American audience, as well as of relevant
<br /> historical, environmental,and social forces,.
<br /> • Analyzed Nielsen ratings and developed marketing campaigns to increase ratings
<br /> of low-rated programs.
<br /> • Analyzed quarterly performance of in-field event-marketing programs.
<br /> • Developed in-store promotion campaigns for BET national retail partners.
<br /> • Developed cross-promotion ops for potential partners to increase BET
<br /> awareness.
<br /> • Developed tactical marketing plan for external promotion agencies.
<br /> • Set sponsorship objectives, analyzed events, made recommendations to sever or
<br /> continue sponsorship for next fiscal year.
<br /> BET Holdings,Inc., Washington, DC 06/1992-12/2006
<br /> 0 Marketing Manager
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<br /> ((t" Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the 1i 7,(""., } L
<br /> ® v,© CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed —in whole or in part—for any 4 'yft'��/1
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<br /> Isom Global Strategies purpose other than to evaluate this response. _� fit.
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