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<br /> • Ensures that research and success measurement efforts not only address the data v.
<br /> needs of financial analysts, but also properly fuel conversations at the water cooler. N
<br /> Performix Consulting, McLean,VA 12/2011-04/2013
<br /> Senior Communications Consultant, Veterans Health Administration RTLS PMO
<br /> • Assisted in defining governance, mission, goals, and operational plan of the Real
<br /> Time Location System Project Management Office(RTLS PMO).
<br /> • Engaged national, regional, and facility-level leaders in effectively telling the story
<br /> of the five-year, system-wide technology implementation that would impact 152 VA
<br /> hospitals: communicated benefits, lessons learned, and paths to success, increasing
<br /> project interest and participation among a wide variety of facility-level
<br /> management and front-line staff.
<br /> • Helped develop national education initiatives: honed language to bridge engineer-
<br /> led project team and non-technical audiences, spotlighted improved care for
<br /> Veterans, addressed concerns over the introduction of real-time tracking
<br /> technologies to the patient care setting and workplace.
<br /> Council for Advancement and Support of Education, Washington, DC 05/2002-
<br /> 08/2007
<br /> Executive Director, Integrated Marketing
<br /> ® • Provided strategic counsel to six product/service divisions; aligned communications
<br /> with mission, vision, and strategic plan; integrated messaging across media
<br /> channels, increasing audience engagement by all measures; stewarded numerous
<br /> process and service improvements; strengthened research, metrics, and reporting.
<br /> • Collaborated extensively to forge a culture of sustained innovation and creativity;
<br /> designed and administered engaging, interactive training; managed and
<br /> celebrated team of seven and multiple consultants; partnered with data and IT
<br /> teams.
<br /> Euro RSCG Circle, Boston, MA 09/1999-
<br /> 11/2001
<br /> Director, Strategic Analysis and Development
<br /> • Built strategy division of the web agency: developed and evaluated general and
<br /> online business strategies through analysis of business and communications
<br /> objectives, industry trends, best practices, and target audience research; integrated
<br /> brand and media planning, primary and secondary research, group brainstorming
<br /> tactics, forecasting, and CRM.
<br /> • Managed SA&D team and, in turn, initial strategic direction for 80%of agency work,
<br /> including multiple high-profile clients and internet start-ups; developed and
<br /> illustrated agency's discovery and strategic planning process.
<br /> • Engaged geographically diverse web agency development teams, client teams,
<br /> consultants, partners, and vendors; served as an effective translator between
<br /> technical and non-technical teams.
<br /> ® Arnold Worldwide, Boston, MA 10/1997-
<br /> 09/1999
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<br /> Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the T, ` +
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<br /> J CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed— in whole or in part—for any � 1k, ;
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<br /> Isom Global Strategies purpose other than to evaluate this response.
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