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<br /> Media Supervisor t>�
<br /> • Led media teams on both B2B and consumer accounts; regularly participated in ' it
<br /> client and new business presentations; met with media representatives and
<br /> negotiated internet, newspaper, magazine, outdoor, and transit advertising;
<br /> planned radio broadcast levels.
<br /> • Established agency's (and perhaps the industry's) first single-source internet
<br /> advertising accountability system; served as key team member on multiple product
<br /> lines for largest client; regularly assigned to chart new territory alongside
<br /> technology clients.
<br /> DDB, Boston, MA 11/1995-10/1997
<br /> Media Planner
<br /> • Valued team contributor: negotiated national print buys; aligned print/broadcast
<br /> levels with awareness goals; tracked competitive spending, talent usage, and
<br /> audience media preferences through proprietary and national sources.
<br /> • Completed proprietary brand development training (Relevance, Originality,
<br /> Impact(D/R01), as well as thorough media training; assigned to highest-profile
<br /> assignments within 8 months; entrusted with maintenance of three media plans
<br /> (with annual budgets exceeding $100 million).
<br /> IP Brown Printing, Boston, MA 03/1992-09/1995
<br /> Marketing Manager
<br /> • Bartered outdoor and radio marketing; fulfilled federal government contracts.
<br /> • Demonstrated accountability to the customer and ownership of the solution as if the
<br /> family name was on the line(it was).
<br /> EDUCATION
<br /> Bachelor of Science, Business Administration, Internal Business and Marketing, Georgetown
<br /> University, Washington, DC
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<br /> Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of thefl © CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed—in whole or inpart—for �;'Dil'
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<br /> Isom Global Strategies purpose other than to evaluate this response. -2.fir
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