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<br /> • Promoted to the second highest position to oversee all communications, public 1,_
<br /> relations and strategic marketing efforts. Proposed and led re-branding campaign
<br /> to reflect the Association's new mission. i
<br /> • Developed and implemented strategic PR campaigns. Maximized media exposure
<br /> for the organization.
<br /> • Secured coverage in The Wall Street Journal, Washington Post, USA Today and
<br /> other publications.
<br /> • Developed a comprehensive crisis communication plan. Handled media relations
<br /> during crisis.
<br /> • Developed and implemented a strategy to boost WCAI presence on social media
<br /> networks. Created a plan for redesign of the WCAI website and its Virtual Media
<br /> Room to integrate social media tools.
<br /> • Led multi-channel marketing campaigns to deliver integrated customer experience
<br /> across multiple platforms. Raised engagement by 52%through behavioral targeting
<br /> and marketing automation.
<br /> • Oversaw all stages of event production, including marketing and press coverage.
<br /> Secured major sponsors.
<br /> • Negotiated major contracts and partnership agreements that generated and
<br /> improved revenue sources.
<br /> 9 • Led WCAI's business development initiatives. Recruited new members, including
<br /> board members.
<br /> Communications Director(12/2005-02/2009)
<br /> • Developed and implemented communication and media strategies. Created and
<br /> maintained WCAI's media outreach list of 2,800. Served as front-line contact with
<br /> news media /company spokesperson.
<br /> • Wrote and edited WCAI's daily and weekly newsletters, news releases, press
<br /> statements, blog posts, email and other marketing materials. Produced 80% of the
<br /> web content and all social media content.
<br /> • Raised media registration for WCAI's annual trade shows by 92% and boosted
<br /> media coverage.
<br /> Communications Daily,Washington, D.C. 06/2002-12/2005
<br /> Associate Editor
<br /> • Wrote hundreds of articles covering federal regulations of wireless communications
<br /> and broadband.
<br /> • Won multiple journalism awards from the Newsletter 8 Electronic Publishers
<br /> Foundation and others.
<br /> • Promoted twice within 3.5 years based on exceptional performance and
<br /> demonstrated results.
<br /> EDUCATION
<br /> Bachelor of Arts, Communications, concentration in Online Journalism (Summa Cum Laude),
<br /> Alcorn State University- Lorman, MS
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<br /> Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the `i. '
<br /> 0, ,© CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed—in whole or in part—for any 7�t`
<br /> Isom Global Strategies purpose other than to evaluate this response. , .1(11`F'
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