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. .} ',, 411 �� _' k , Solicitation Number: 17-10-01 1dy'i ° }J > � -:" ""/
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<br /> [CAROLYN RENNIE Mid-Level Manager) .
<br /> Media relations expert with more than 16 years of newsroom production experienceli
<br /> working with local, regional,and national broadcast networks.
<br /> SUMMARY OF QUALIFICATIONS
<br /> • Extensive media relations insight into securing media coverage for clients.
<br /> • Aware of the best practices to get the media to cover events or print articles.
<br /> • Outstanding writing skills to compose articles and stories for publication and use in
<br /> newscasts.
<br /> PROFESSIONAL EXPERIENCE
<br /> Isom Global Strategies, LLC,Washington, DC 06/2016-Present
<br /> Communications Manager
<br /> • Creates content for press releases, byline articles, keynote presentations, social
<br /> media, and communications and PR plans.
<br /> • Cultivates and maintains relationships with national media outlets and beat
<br /> reporters, including niche media outlets.
<br /> • Conceives and executes media plans for client visibility campaigns.
<br /> • Provides advice to clients when reputation management issues arise.
<br /> II • Makes appropriate recommendations regarding client communication strategy with
<br /> an expert level of understanding of industry trends affecting clients.
<br /> • Develops media relations strategy, seeking high-level placements in print,
<br /> broadcast, and online media.
<br /> • Establishes strategy for identifying media opportunities, including pitching plans and
<br /> maintaining long-term coverage.
<br /> • Secures national, regional, and local media stories in online and traditional media
<br /> publications.
<br /> • Designs marketing and communications plans for client projects.
<br /> • Tracks media coverage and public relations metrics.
<br /> WESH-TV Channel 2,Orlando, FL 06/2009-05/2016
<br /> Producer
<br /> • Promoted to Producer of WESH 2 News at 6.
<br /> • Produced diverse show formats for different time periods.
<br /> • Increased ratings of WESH 2 News at 6.
<br /> WKMG-TV News 6, Orlando, FL 08/2006-04/2009
<br /> Producer
<br /> • Created weekend morning news show: two hours on Saturday, four hours on
<br /> 40 Sunday.
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<br /> Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the 4}; . ,lr i ;
<br /> 111 v CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed —in whole or in part—for any � r �/�+` 3
<br /> Isom Global Strategies purpose other than to evaluate this response. _ :� �,
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