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///oN -4,-- Solicitation Number: 17-10-01 i !i' 'q ' ; f r/ ^ice • �'' ,+ r`� • 4l 1' Il� y t1') Technical Proposal '° Section 4: Approach/Methodology Our team stands out in developing measurable, strategic communications programs that have a direct impact on our clients' business objectives. Our strategic planning process drives all our communications activities. It advances business goals, objectives, and strategies; aligns internal and external environments; and impacts audiences that represent the greatest challenges and opportunities. The IGS team stands ready to assist SIBTMC in maintaining and surpassing its goals by providing strategic communications support. We believe in strong outcomes and being able to prove our value. While many companies produce a lot of outputs(materials or busy-work), IGS prides itself on creating measureable outcomes. Outcomes prove an organization's value and secure additional partnerships and stakeholders to impact funding. Our technical approach outlines our processes and methodologies for executing all aspects of our capabilities. IGS meets with the SIBTMC core team members to determine existing communication systems, programs, objectives, and goals. IGS creates research questions specifically to see what SIBTMC is looking for and how to design the study. Getting input from internal SIBTMC stakeholders is the first step. The SIBTMC identifies key personnel to interview for research purposes. Interviews with relevant stakeholders will ensure that outreach efforts conveys the information in the correct tone, keyword phrases, and salient messaging. IGS executes all strategic communications campaigns via a systematic process that enables us to effectively integrate research, planning, execution, and evaluation. Our team has more than 20 years of strategic communications expertise. IGS implements all strategic campaigns in six phases: Analyze, Develop, Plan, Implement, Support, and Monitor. This process ensures a comprehensive and integrated public relations campaign strategy for each of SIBTMC's primary target audiences. The IGS Marketing and Communications Process is as follows: Phase 1 — Analyze The Analyze Phase consists of gathering information during initial baseline assessments, which include surveying and interviewing the target audience and working with essential decision-makers within SIBTMC to determine current campaign strengths, weaknesses, opportunities, and threats. The baseline research is conducted and designed based on the desired outcomes of SIBTMC. This phase must take place before any brand is created or communication plan developed. As part of the marketplace analysis, IGS develops comparative benchmarks to help SIBTMC assess the performance of its existing efforts. Phase 2 — Develop. Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the '.r, ;�'l! O g a ® CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed — in whole or in part—for any ?ss11'%��7114, Isom Global Strategies purpose other than to evaluate this response. .�.11,..