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<br /> The Develop Phase consists of developing a strategic approach based on information and ..
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<br /> results gathered during Phase 1. IGS compiles and analyzes the results from our internal NP
<br /> and external research to develop a customized strategic communications plan with
<br /> measurable outcomes.
<br /> Phase 3— Plan
<br /> The Plan Phase outlines a deliberate plan for achieving SIBTMC's goals. IGS identifies the
<br /> most effective channels, tools, and situations for delivering messages to audiences. This
<br /> phase includes developing the specific messaging and methods to execute the overall
<br /> communications effort to reach the potential target audiences. During the Plan Phase, IGS
<br /> develops a project plan that supports the communications approach and tactics proposed.
<br /> The plan provides a timeline for deliverables, milestones, and frequency. SIBTMC reviews
<br /> the proposed project plan and returns it to IGS within one week of receipt with comments
<br /> and adjustments.
<br /> Phase 4 — Implement
<br /> The Implement Phase provides the timeline for delivering the promotional methods and
<br /> impact needed for the program outlined in Phase 3. The Implement Phase is the most
<br /> labor-intensive part of the campaign process as now we start to execute our strategy. We
<br /> 0 engage two communications elements—breadth and depth—to focus our effectiveness
<br /> across various outreach platforms. Breadth provides the greatest number of attention-
<br /> getting, branded, and motivational moments, while depth refers to more specific, targeted,
<br /> branded, and motivational points.
<br /> Phase 5— Support
<br /> The Support Phase is one of the most important phases in achieving successful SIBTMC
<br /> outcomes. During this phase, we fulfill requests for materials, newsletters, events, social
<br /> media—the ongoing activities and action items that arise during the servicing of the
<br /> contract.
<br /> Phase 6 — Monitor
<br /> At the Monitor Phase, we track what's working and what tactics we need to target. Before
<br /> starting the Implement Phase, we will have worked with SIBTMC to see how we intend to
<br /> measure the success of contract efforts. During the Monitor Phase, we track strategic, long-
<br /> term promotional methods' effectiveness and make decisions to increase, decrease, or
<br /> redirect initiatives.
<br /> Alignment Assessment
<br /> Now we align our research findings with SIBTMC's strategic initiatives and core
<br /> values/mission. We look for gaps or areas of opportunity between perception and reality.
<br /> allWe develop a perceptual map derived from data collected as a result of interviews,
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<br /> Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the 'Fin'' �";!'T'Itil''',a
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<br /> Q,f �,CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed— in whole or in part—for any h"'^ �+ t1”
<br /> Isom Global Strategies purpose other than to evaluate this response. l
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