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<br /> media statistics should be considered when selecting platforms. IGS compiles a list of
<br /> recommendations based on the target audience insights. Data-driven insights are required
<br /> to ensure that the strategy is relevant and targeted in order to increase conversion. In
<br /> working with MBDA, we recommended media outlets and social media platforms based on
<br /> the psychographics of the audiences. Based on these findings, we were able to place MBDA
<br /> in several targeted publications. Below, please find a placement with Latin Business Today.
<br /> Scale Up to Keep Up
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<br /> Diversity/Multicultural Marketing
<br /> IGS understands the importance of building relationships and establishing rapport with
<br /> media partners and stakeholders. We bring the support capability for SIBTMC to conduct an
<br /> integrated outreach communications program designed to proactively educate and inform
<br /> all SIBTMC stakeholders.
<br /> The IGS team is experienced in multicultural marketing with the goal of demonstrating the
<br /> diversity of our clients. In fact, IGS was engaged to create momentum for Comcast Xfinity's
<br /> multicultural audiences in the Northeast and Mid-Atlantic markets. We initiated a series of
<br /> campaigns that engaged audiences by 1) hosting contests that showcased cultural
<br /> 411 experiences on webpages—each winner was featured as one of twelve profiles on Comcast
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<br /> Proprietary and Confidential This proposal response includes data that shall not be disclosed outside of the s,`., "-�• '`
<br /> fl � el CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed—in whole or in part—for any �4lr.- 7'I
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<br /> Isom Global Strategies purpose other than to evaluate this response. "
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