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<br /> networks; 2) creating an experiential festival featuring cultural celebrations such as food, .
<br /> dance, and other cultural demonstrations; and 3) building a database using television and
<br /> print ads, and an aggressive social media presence based on racial demographics to
<br /> create cultural networks.
<br /> The final 2016 campaign included Community Engagement /Influencer Marketing for
<br /> Comcast XFINITY, in which we recruited 20 leading mom bloggers in the DC metropolitan
<br /> area with the potential to become Comcast advocates and attend an invitation-only "lunch
<br /> and learn" featuring an XFINITY learning lab with hands-on demonstrations and a
<br /> parenting discussion moderated by local news anchor Eun Yang. Successful in-person
<br /> engagement resulted in the influencers creating credible, trustworthy content on their blogs
<br /> and social media platforms to promote and boost visibility of XFINITY products and services.
<br /> Establishing brand ambassadors within target demographic communities is an effective
<br /> way to establish credibility.
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<br /> Below is a sample marketing plan outline to diversify Sunny Isles Beach Miami:
<br /> 0 Goal: Generate awareness of the Sunny Isles Beach brand as a destination spot for family-
<br /> friendly vacations, weddings, watersports, nightlife, and corporate events.
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<br /> Propry Confidential This proposal response includes data that shall not be disclosed outside of the f ` P ;
<br /> CITY OFrietaSUNNYand ISLES BEACH,and shall not be duplicated,used,or disclosed— in whole or in part—for any
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<br /> Isom Global Strategies purpose other than to evaluate this response. t
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