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<br /> A .?q,. Solicitation Number: 17-10-01 r11ir '°'
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<br /> Strategy: Demonstrate the diversity of the Sunny Isles Beach community and secure global
<br /> ambassadors to increase tourism by 3%. Ara,'
<br /> Audience Details:
<br /> • Age: Senior Millennials and Generation X (Ages 25-55) with a household income of
<br /> $100K or more
<br /> • Interests: Gay &t Lesbian Travel, Arts a Culture, Special Events, Cuisine, Heritage,
<br /> Family, Travel, Destination Weddings, African-American, US Hispanic, and Business
<br /> Travel.
<br /> • Location: United States (emphasis on the West Coast, Chicago, and Texas), Middle
<br /> East, China, Europe, Latin America, and Canada
<br /> Objectives:
<br /> • Secure 2 brand ambassadors in each primary market
<br /> • Earn 12social media features on diverse travel sites, such as Travel Noir
<br /> • Secure 2 annual TV broadcast placements to showcase community and culture on
<br /> networks such as HGTV, Food Network, TLC ("Say Yes to the Dress"), and British
<br /> Broadcasting Corporation / BBC("A Very British Wedding")
<br /> 40 • Generate 3 audio PSAs promoting large community events, such as the Sunny Isles
<br /> Beach Jazz Fest
<br /> • Create 1 new specialized experiential marketing event to attract a primary target
<br /> audience
<br /> Sample Campaigns:
<br /> • Show More, Tell Less - Focuses on the LGBTQ+ community and promotes Sunny
<br /> Isles as a destination for the perfect weekend getaway. Sunny Isles Beach will be
<br /> promoted as the premier location for affluent Gay and Lesbian community members
<br /> during events like Miami Pride Weekend.
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<br /> Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the y',.frig4`` :
<br /> fl � gl CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed — in whole or in part—for any
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<br /> Isom Global Strategies purpose other than to evaluate this response. _
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