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a �\ ��i /f \'�Q V. ..-'9'.-*:'.Sk t r ,11>I i t k �1r�� Solicitation Number: 17 10 01 (11WI 9lfij$11ji, j � '� k,,, ,,,,-40 ltihrl's::,--. 9,t.kAlk., :j*,11.1A Nt\Tif, 1 '' : ti t ' ' e '• I\':...\, /* a,s,... °FA /11 11 / gyp. • Wake Up Your Wanderlust - Build relationships with senior Millennial influencers to position Sunny Isles Beach as the new destination during high-profile Miami Millennial-focused events, such as Rolling Loud and Funkshion. The promotion should also focus on beach and ocean activities, such as yachting and liquor tastings. Campaign microsites should be developed to attract and engage this demographic with collateral materials and vacation testimonials. • In Sunny I, There's More Than Meets the Eye - Demonstrates the aesthetic attractions of Sunny Isles and entices mature professionals to visit Sunny Isles Beach. The lifestyle should be promoted as a quick weekend getaway. Tip sheets should contain attractions and events to meet the needs of this demographic, such as cooking classes and spa treatments at local hotels. Key Performance Indictors: • Percentage of aggregated rating site reviews; brand sentiment; impressions; website visits 0 Media Relations IGS has identified an experienced Senior Leader Communications Team that will work in tandem with team members across SIBTMC Strategic Communications to ensure one message carried through multiple mediums by many voices. From crafting key messages and speeches to preparing presentations or joining senior leader meetings, the IGS team understands that SIBTMC has ongoing priorities. Ana Polyakova, based in Fort Lauderdale, has more than 15 years of strategic public relations experience and will serve as the media relations manager for the tasks outlined in the RFP. Through her cross-channel approach, she effectively integrates media relations into communications and online marketing campaigns by placing articles in the Miami Herald, Ocean Drive, and other local and national publications. Prior to moving to Miami from Washington, DC, she ran media relations campaigns for Level 3 Communications, and successfully pitched and secured positive press coverage at major national and trade publications, including the Wall Street Journal and the Washington Post. Our managers all stand ready to: • Attend all senior leader meetings that require communications support. Submit meeting summaries. Identify communications targets of opportunity for media 0 engagement, internal communications, strategic outreach, and social media postings. Exercise creativity to communicate a wide variety of stories. �c :+ . ,:tom- 4 i, ,� -,j111441. � ft all9 y,• ((t�y� Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the 24004-0. .Vii. ` ,_, - r ® v ® CITY OF SUNNY ISLES BEACH,and shall not be du licated,used,or disclosed — in whole or in art—for an 4142:1 P P Y Isom Global Strategies purpose other than to evaluate this response.