|
ri ."\. ., UCS .
<br /> • •c ,, - Solicitation Number: 17-10-01 a'? if !'l , ) r �� ;
<br /> (if
<br /> /- � 1��Id �,..� Imo. ,rr• �/#tliNnir' P \f �� //
<br /> ___;:iii ),,,
<br /> 044
<br /> {ice. . 4 ,) ,, , t -, --,,
<br /> I' t x``l, A, f� ;,. ✓�' �r f
<br /> `� , , 1• I riff * ��
<br /> F i�� pl1
<br /> • Research, develop, write, and evaluate strategic communications plans based on -i-is
<br /> specific target events or activities. Coordinate strategies and tactics. Develop
<br /> milestones, deliverables, and timelines. Provide updates on the status of
<br /> communications plans.
<br /> • Write senior leader talking points and other collateral materials.
<br /> • Interface with subject matter experts for response to media inquiries, long-lead
<br /> media pieces for print and broadcast, media training, and other communications
<br /> targets of engagement to effectively and in a timely manner communicate their
<br /> messages.
<br /> • Lead brainstorming sessions with key subject matter experts and communications
<br /> team leaders.
<br /> • Develop key messages for senior leaders using pre-designed templates.
<br /> • Conduct leader briefings to provide status updates.
<br /> • Maintain the campaign specific web presence with current and pertinent
<br /> information.
<br /> 0 • Translate complex issues into talking points and other forms of communication that
<br /> can be used by SIBTMC senior leaders, stakeholders, and advocates.
<br /> IGS continues to build relationships with key reporters locally, nationally, and internationally
<br /> in the areas of the target audiences' interests, accessing niche contacts across mainstream
<br /> print, online, TV, and radio outlets through our company subscription to Cision Media
<br /> Database. Furthermore, we will tap non-traditional media members, including authoritative
<br /> and influential bloggers who could provide digital exposure to target audiences and
<br /> stakeholders. As part of the program analysis, we will develop messages in response to
<br /> news or events concerning Sunny Isles Beach and will closely monitor daily media to
<br /> analyze the reach and impact among different audiences. It is our responsibility to consult
<br /> with SIBTMC regularly to provide strategic public relations recommendations.
<br /> Our media relations team will develop press releases, press kits, FAQs, talking points,
<br /> messages, and communications plans for new programs as well as for areas of interest and
<br /> any sensitive issues that might arise. We will ensure message consistency across programs
<br /> so that no matter what a particular campaign is supporting, the messages and outcomes
<br /> support the greater SIBTMC communications effort and mission. In creating media releases,
<br /> it is an IGS best practice to execute the following process:
<br /> 1. Interview and meet with contact person to get highlights and insights for the press
<br /> release
<br /> 2. Write a one-page press release
<br /> • 3. Draft press release and send to internal editor
<br /> 4. Send edited draft to SIBTMC for feedback
<br /> Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the ; ti,
<br /> lita,g1 CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed—in whole or in part—for any
<br /> ;,/,41.04,2941v
<br /> Isom Global Strategies purpose other than to evaluate this response. tir��
<br />
|