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' q,,:, \\\;----- Solicitation Number: 17-10-01 1r' /, °i - �, --=1
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<br /> 5. Incorporate SIBTMC's edits
<br /> 6. Select and download photos, as necessary N.
<br /> 7. Issue a Creative Request form into the internal system to have the Press Release
<br /> designed
<br /> 8. Load the press release into the contact database and issue an internal test, if
<br /> initiating a large blast
<br /> 9. Issue a test to SIBTMC for final approval
<br /> 10. Distribute the blast based on popular open rate times (Tuesday, Wednesday, and
<br /> Thursday and only at 11am, 2pm, and/or 3pm); lists are segmented based on time
<br /> zones.
<br /> 11. Generate social media posts for applicable social media sites
<br /> 12. Post press release(text and downloadable PDF)to the SIBTMC website
<br /> As a strategic marketing and communications firm, IGS maintains a current database of
<br /> international media influencers across a vast list of topic areas, industries, and media
<br /> outlets. In working with SIBTMC, our team will recommend outlets based on strategic
<br /> objectives. IGS updates media lists monthly, and make it a daily practice to build
<br /> relationships with beat reporters and to update the master list as necessary. Additionally,
<br /> our team routinely monitors competitor placements for locations such as Coconut Gave, as
<br /> 0 it can reveal new media contacts or outlets that could be useful for future campaigns. The
<br /> niche master media lists are placed in a secure file-sharing system, typically Dropbox, so
<br /> that the living document is accessable to SIBTMC.
<br /> A sample of IGS'Canadian media contacts
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<br /> G Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the j,; ' +�' ' i
<br /> ® © ' �'
<br /> CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed—in whole or in part for any �, �> �� 3!
<br /> Isom Global Strategies purpose other than to evaluate this response. i-'�j :
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