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<br /> Solicitation Number: 17-10-01 �1/. i
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<br /> Audience Details:
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<br /> Locations: Targeted US cities (Top 10-15 Data a Marketing Association (DMAs), Canada
<br /> (top 5), European (top 10-15), Latin American (top 5)
<br /> Age Range: 25-55
<br /> Gender Specific: ALL
<br /> Interests: travel, business travel, beach vacations, affordable family-friendly destinations,
<br /> art, culture, nightlife,weddings, entertainment,food, diversity, LBGTQ+
<br /> Behaviors: social media savvy, digital consumer, frequent traveler, lifestyle consumer,
<br /> Millennial, Gen X
<br /> Demography: affluent or semi-affluent, disposable income, budget-friendly, business class,
<br /> executive
<br /> Content Details:
<br /> IP
<br /> Platform: Twitter, Facebook, Instagram, Snapchat, Linkedln, Pinterest, + more
<br /> Content Type: evergreen, promotional, contests a sweepstakes, gifs, graphics, user-
<br /> submitted content, live-streams, ads, stories, mood boards, updates and announcements
<br /> Content Frequency: daily
<br /> Types:
<br /> Event Promotion
<br /> • KPls:Ticket sales, landing page visits, hotel bookings, etc.
<br /> • Examples:
<br /> o Sunny Isles Beach Jazz Fest - Nov. 18, 2017: Promote the Sunny Isles Beach Jazz
<br /> Fest by targeting lovers of jazz, r&b, funk, soul, and other types of contemporary
<br /> music in Miami and surrounding areas on Facebook, lnstagram, and Snapchat
<br /> using live footage, video and user-generated content.
<br /> o Where You Want to Be - Winter 2018: Sunny Isle Beach area event promotion
<br /> targeting AirBnB and hotel chain followers in the Miami-Dade region, frequent
<br /> travelers and Art Basel attendees with a household income of $100K or more.
<br /> Social posts should include strong calls to action encouraging followers to learn
<br /> more about Sunny Isles Beach by visiting the Calendar and Events page (or an
<br /> IGS-created landing page)on the website.
<br /> ® Lead Generation
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<br /> Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the ' ",hti y
<br /> �, CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed —in whole or in part—for any �i(,1t-41-6
<br /> Isom Global Strategies purpose other than to evaluate this response. Y:p, ,
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