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<br /> brochures, and media releases, requires getting to know our client—adopting their services, 11.
<br /> missions, and goals. Every element of content creation entails continuous client interface, as
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<br /> IGS is experienced with navigating the nuances and parameters of developing outward-
<br /> facing messaging for our clients. We find excitement in developing pioneering digital
<br /> • branding by identifying challenges, thinking outside the box, and creating a distinctive final
<br /> product to maximize outcomes. Here is a sample digital media campaign for Sunny Isles
<br /> Beach:
<br /> Objective: To attract and entice people and groups to visit Sunny Isles Beach for MICE
<br /> Market, business, and pleasure.
<br /> Goals: Build awareness of the Sunny Isles Beach brand as a destination spot for the
<br /> following:
<br /> • Family-friendly vacations
<br /> • Weddings
<br /> • Beachgoing and Watersports
<br /> • Nightlife
<br /> • Corporate Events
<br /> Summary: Build a detailed campaign proposal outlining social media strategies that cover
<br /> the areas of public relations, crisis communication, event promotion, awareness and
<br /> amplification, and B2B communications. Provide feedback and details around content
<br /> planning, execution, and reporting. Make recommendations for targeting and advertising
<br /> where necessary.
<br /> Key Highlights: Promote Sunny Isles Beach diversity by including messaging for niche
<br /> markets such as Gay & Lesbian Travel, Arts & Culture, Special Events, Cuisine, Heritage,
<br /> ® Family Travel, Destination Weddings, African-American, US Hispanic, and Business Travel.
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<br /> ® (t�y� Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of thea '- ` 1`
<br /> ,v In CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed — in whole or in part—for any .14 ' `
<br /> Isom Global Strategies purpose other than to evaluate this response.
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