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s �� 'j '� ,i,1 �ri'�- \'lam. �5 � • � ( g�y r Solicitation Number: 17-10-01 ,'?i � r a � \ �} "Tp" i �ub ('r� rl lt,\ \ ' 10- �1/1 , i in fit 'vx ji %✓/ W.,,- ,. 7 � kf / ("1.`z �y ` q ' " t'1''' \ y 'I. ti � ,� rf. 4 IA ,i fk- IPW Trade Showis- ti, Trade shows, such as IPW, allow businesses to market products and services to a large, specified group of potential customers by means of exhibits. In fact, live events such as trade shows remain the top lead-generation source for marketers. The Center for Exhibition Industry Research reported that 99% of marketers find unique value from trade shows that they do not get from other marketing mediums. IPW welcomes roughly 500 journalists, representing more than 70 countries, and is a highly effective way to grow a business using experiential marketing practices. Our team has created experiential marketing initiatives for clients from MBDA at Essence Fest to creating full-pitch concepts for Diageo's Crown Royal. IGS breaks trade show planning services into a three-tiered outreach campaign: pre-outreach to attendees,onsite activity, and post-show follow-up. Trade Show Execution Examples • For Pre-Event Promotion: Send invitations to the list of IPW's 2018 attendees. The invitations to the Sunny Isles Beach booth will look like an electronic plane ticket. International attendees will receive an additional follow-up reminder resembling an electronic passport. 4i • For Onsite Promotion: Secure two 10x10 booths and include technology for six virtual- reality devices. The VR will feature actual footage from Sunny Isles Beach, to provide a vivid picture and unique experience to attendees. Once attendees finish the virtual experience, they can take a picture at the onsite Sunny Isles photo booth. • For Post-Event Promotion: Send a follow-up postcard or digital postcard to attendees who visited the virtual reality booth and took a picture at the event. The postcard will include a call to action with an incentive redeemable for an activity, hotel, restaurant, or other venue in Sunny Isles Beach. Technology and Social Media Social media by IGS reinvents the way you broadcast your message. IGS is a digital force, composed of strategists, writers, and creative designers. Our key strategy is based on collaboration, and IGS is passionate about creating a seamless message that will reach and engage with audiences on all digital platforms. We are able to create a comprehensive social media program for SIBTMC that is innovative, eye-catching, thought-provoking, and polished. IGS has managed digital efforts for the Minority Business Development Agency (MBDA). At the onset of our contract with MBDA, our team conducted a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Assessment of the agency's website and social media platforms to inform our digital strategy recommendations for expanding MBDA's online so presence. The social media consultant who has worked with MBDA, Morgan Crooks, is part of our proposed SIBTMC team. Developing website content, such as tip sheets, seasonal ' w l�4 (�.� ®'((�y� Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the -,)) I iirp o v © CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed — in whole or in part—for any %� '>Q O j,al Isom Global Strategies purpose other than to evaluate this response. p '`ir' •