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4. _ 01 �� \\ ,..�E�,,q).-..s.. Solicitation Number: 17-10-01 ,,nA'4,l 1 illi liar '" ,,,,`,_,1,,;,-_u-,.__,'/ ‘\ y_irviffiti r i'" i A!1 II f� 9f.„ `tet, ,,,z r` , a tfr i Y. proposes itineraries based on the interests of the media personnel—the same applies to the familiarization(FAM)visits. i ,. Not is IGS equipped to organize and place sales calls, but also to facilitate media visits in key markets. We have proven instrumental to our clients within the MICE Market, which has provided us insights into what companies and organizations seek when planning large- group events. As a full-service marketing and communications firm, our agency is experienced meeting and conference planners. We have an ongoing relationship with Helms Briscoe, who has helped us create site survey reports and secure venues for corporate and government clients. The relationship enables us to identify trends in corporate conference and event bookings. FAM visits should be customized to the audience's interests. To create the best experience, IGS develops and distributes interest surveys to determine what values each invitee has when on vacation: some prefer sports and athletics,while others prefer leisure, nightlife,or cultural enrichment. The following are examples of FAM visit event activities: • Interests: Special Events; Weddings o Experience: Each year Miami has an opportunity to showcase the 40 world's most renowned wine and spirits producers, chefs, and culinary personalities during the Food Network & Cooking Channel South Beach Wine & Food Festival. Sunny Isles Beach can engage visitors during the event and customize activities for them within Sunny Isles. In addition to great food, SIBTMC can create an opportunity for visitors to take a trip to a local market to purchase fresh produce for a coveted cooking class with a celebrity chef. • Interests: Nightlife; Gay & Lesbian Travel o Experience: Miami is known for its lively parties and events, and there is a large market of affluent young professionals in search of the next exclusive location. The experience starts with a full day of bar crawls through Sunny Beach Isles, made unique in that each bar will feature a hidden object and a mystery to solve. The mystery crawl should mirror a topic historically or culturally relevant topic to Sunny Isles Beach. The evening is topped off with an evening rooftop or beach pool party. • Interests: Beaches; Watersports o Experience: A day of water sporting and beach-front activities is likely of interest to a large demographic of people interested in southern Florida tourism. SIBTMC can host a day of snorkeling and yachting on the Atlantic Ocean, followed by a late afternoon horseback-riding tour along local trails, ending back at the beach. The evening would conclude with beach-front champagne and wine tastings. El 2 ) .'1,4thittil:') Oil Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the S- �' CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed — in whole or in part—for any I it lir r -i Isom Global Strategies purpose other than to evaluate this response _ ] :