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<br /> This year, the IGS team provided crisis communication planning and crisis public relations t.
<br /> for the Court Services and Offenders Supervision Agency (CSOSA). The agency leveraged ''
<br /> our firm for quick and calculated responses to key media outlets, including the Washington
<br /> Post. Our agency also quickly secured appearances for CSOSA's director on local influencer
<br /> media outlets. As an IGS best practice, we recommend and provide media training for any
<br /> spokesperson, especially during the time of a crisis. Therefore, we provided CSOSA's
<br /> director with media training in preparation for the media appearances. Due to the baseline
<br /> research and our breadth of knowledge about our client, we were able to generate internal
<br /> and external talking points for the agency within 48 hours of the crisis, which allowed
<br /> CSOSA to become an active part of the conversation to mitigate the issue.
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<br /> *aDSA NEWS MEDIA Research Plan
<br /> ENGAGEMENT PLAN
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<br /> Sales Calls, Media Visits,and Familiarization Tours
<br /> To develop relationships and foster buzzworthy stories, the IGS team remains constantly
<br /> engaged with media personnel and stakeholders. In working with international media, time
<br /> zones must be at top of mind. It is an IGS best practice to establish a toll-free 24-hour
<br /> contact number with an answering service via Grasshopper. A centralized number is
<br /> beneficial to our media relations team, especially for international media contacts. The
<br /> international calling feature enables contacts to place free international calls, which
<br /> empowers a US organization to build upon relationships in places such as Latin America,
<br /> Europe, China, and the Middle East. The Grasshopper number is also instrumental in
<br /> streamlining sales calls and organizing media visits in SIBTMC's targeted markets.
<br /> Our team's ability to position messages will contribute to effective sales calls and the
<br /> securing of media visits. We understand that both media and sales calls require ongoing
<br /> follow-up; thus, the IGS team crafts strategies and messaging based on the phases of
<br /> contact in the sales cycle. All messaging is sent to SIBTMC for final approval before
<br /> 4111 outreach efforts, unless we are notified otherwise. Once media visits are secured, IGS
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<br /> Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the .-iii-1,147;r:',044,,.re!,, .
<br /> ® gi CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed—in whole or in part—for any al
<br /> Isom Global Strategies purpose other than to evaluate this response. 727
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