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<br /> kr , . _ Solicitation Number: 17-10-01 p.vy, /
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<br /> o Standard frequency of reporting:Annually
<br /> • Number of media releases picked up by media: Measures the total number of press ,
<br /> releases picked up by media.
<br /> o Standard frequency of reporting: Quarterly
<br /> • Percent of aggregated rating in review sites: Measures the average rating obtained on
<br /> specialized review sites based on feedback from customers regarding the services
<br /> offered.
<br /> o Standard frequency of reporting: Monthly
<br /> To measure the performance of these KPIs,we will use:
<br /> • Google Analytics
<br /> • Facebook Insights and Ads Manager
<br /> • Custom reporting from media vendors
<br /> • Email Platform Data (Marketo, Pardot, Hubspot, etc.)
<br /> • Twitter Analytics
<br /> • YouTube Analytics
<br /> III • Instagram Analytics
<br /> IGS can report on outcomes on a weekly, bi-monthly, or monthly basis, but recommends
<br /> that reports run every 14 days with one campaign snapshot report halfway through each
<br /> month and one comprehensive campaign breakdown report at the end of each month. Our
<br /> team can also oversee all A/B testing, campaign optimizations, SEO updates, and content
<br /> audits to ensure a strong performance from beginning to end of the initiatives.
<br /> In our work with MBDA, IGS achieved the following digital measurements against the goals
<br /> (which are mentioned first in each item of this list):
<br /> • Increase sentiment of online conversation. Increased to 87.5% positive. Over 20%.
<br /> • Generate 2 million social media impressions. Exceeded the goal by 47K.
<br /> • Increase the number of newsletter subscribers by 25%. Increased newsletter
<br /> subscribers by 70%.
<br /> • Secure a 2% increase in webinar attendance per month from the initial benchmark.
<br /> Achieved a 2% increase from the initial benchmark of 92 attendees. The concluding
<br /> webinar had more than double the benchmark at 209 attendees.
<br /> • Generate 11 million traditional and digital ad impressions. Received 11.8M impressions
<br /> and exceeded the goal by 800K.
<br /> In our work with USMC, IGS achieved the following public relations measurements against
<br /> ® the goals(mentioned first in each item of this U.G:Fil MW €-
<br /> Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the t; j
<br /> CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed— in whole or in part—for any %�`' 7i.�•,a
<br /> Isom Global Strategies purpose other than to evaluate this response. Y! }
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