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72 | RMA | Tab 3 | Staffing | RFP No. 19-07-02 <br />JESSICA MULDER <br />Creative Director <br />Years of Experience <br />10 <br />Areas of Expertise <br /> f Art Direction <br /> f Graphic Design <br /> f Marketing & Branding <br /> f Public Relations <br /> f Media Buying <br /> f Project Management <br /> f Event Planning & Coordination <br />Education <br />B.A. | University of Central Florida <br />Bio <br />Ms. Mulder brings a passion for design and life to all of her projects. Her diverse and multi-faceted experience <br />includes: Graphic Design, Branding, Marketing, Advertising, Social Media Marketing and Consulting, Copywriting, <br />Film and 3D Animation Production, Project Management, and Event Planning. Ms. Mulder finds inspiration <br />worldwide for innovative art direction, and her coast-to-coast clientele has benefited from her keen eye for <br />design, attention to detail, and commitment to quality, including clients in New York City, Pennsylvania, South <br />Florida, Texas, and California. <br />Art Direction & Design <br />Conceptualize design for strategic marketing campaigns; <br />design and/or oversee design of all collateral; manage <br />digital and print production; define, design, implement <br />and enforce brand standards guidelines; manage quality <br />control. <br /> f Mount Dora Grandview District Marketing Campaign <br /> f Downtown North Miami Marketing Campaign <br /> f Downtown North Miami Brand Standards <br /> f City of Pompano Beach Cultural Arts Brand <br />Standards <br /> f City of Pompano Beach Cultural Arts Marketing <br />Collateral Rebrand <br /> f Dania Beach Arts & Seafood Celebration <br />Sponsorship Package <br /> f City of Margate CRA Annual Report <br /> f City of Oviedo GO Bond Campaign <br /> f Ocean One Development Tax Increment Financing <br />(TIF) Incentive Proposal <br /> f RMA Website & Brand Management <br />Tourism, Marketing & Advertising <br />Write strategic marketing plans; Assist in copywriting <br />and design of all ad campaigns (Print, TV, Web, Outdoor) <br />and marketing materials; Act as project manager and <br />liaison between in-house departments and outside <br />agencies; Assist in drafting and balancing of marketing <br />and media budgets. <br /> f South Street Seaport, NYC <br /> f Union Station, DC <br /> f Faneuil Hall Marketplace, MA <br /> f Outlet Shops of Grand River, AL <br /> f The Shops at SkyView Center, NY <br /> f Outlets of Mississippi <br /> f Legends Outlets Kansas City, MO <br /> f St. Augustine Outlets, FL <br /> f Paragon Outlets Grand Prairie, TX and Paragon <br />Outlets Livermore Valley, CA <br />Event & Film Production <br />Assistant to Producer for comedy festivals, <br />concerts and other events; Project Manager <br />and Producer for film and 3D animation <br />production. <br /> f New York Comedy Festival (NYC) <br /> f South Street Seaport Summer Concert <br />Series (NYC) <br /> f Hudson River Concert Series (NYC) <br /> f 3D Animation Production (Philadelphia) <br /> f Web Series & Short Film Production (NYC/ <br />Boston/Los Angeles) <br />Awards <br /> f 2018 FRA, Roy F. Kenzie Award: Promotion <br />- Downtown Innovation District | Pompano <br />Beach, FL <br /> f 2017 FRA, Roy F. Kenzie Award: Planning <br />Studies - Downtown Strategic Marketing <br />Plan | North Miami, FL <br /> f 2016 FRA, 2015 Annual Report: City of <br />Margate CRA