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 11   <br />Task  Three  –  Community  Engagement  and  Strategic  Direction   <br />   <br />  The  consultant  team  will  activate  the  outreach  and  marketing  plan  to  initiate  public   <br />connection  to  the  project,  communicate  updates  on  this  project  and  provide  information  on   <br />public  engagement  and  public  information  opportunities.  It  will  be  critical  to  work  with  the   <br />Steering  Committee  to  reach  members  of  the  community  that  reflect  the  population  and   <br />business  make-­‐up  of  the  city;  and  to  ensure  the  same  reach  when  soliciting  general  public   <br />engagement.  This  plan  will  include  full  design  of  a  hosted  webpage  at  the  City  or  Foundation  to   <br />disseminate  information  in  English,  Spanish  and  Russian,  message  composition,  and  contact   <br />information.  The  local  project  manager  will  be  responsible  for  non-­‐English  language  translations   <br />and  the  Steering  Committee  will  review  and  approve  this  plan.   <br />  Public  engagement  will  include  two  Public  Forums    (to  be  organized  by  local  project   <br />manager  and  facilitated  by  consultants)  and  a  public  online  survey  (developed  by  the  consultant   <br />team  and  designed  and  distributed  by  the  local  project  manager).  The  online  survey  will   <br />precede  the  forums  to  obtain  a  broad  look  at  the  public’s  interest  in,  engagement  with  and   <br />priorities  for  arts  and  culture  development  and  be  hosted  on  an  interactive  project  website.  The   <br />forums  and  project  website  will  dig  deeper  into  the  issues  and  opportunities  revealed  by  the   <br />survey.  Forums  will  be  located  around  the  city  at  varying  times  to  explore  stakeholder  and   <br />community  values,  interests  and  priorities  for  district  development.  Connecting  with  all   <br />populations  and  neighborhood  associations  will  be  an  important  part  of  this  public   <br />engagement.  The  process  will  be  highly  participatory,  fun  and  creative.  Consultants  will  collect   <br />data  and  formulate  a  draft  vision  statement  and  strategic  theme  options  for  review  and   <br />discussion  by  the  Steering  Committee.     <br />  There  will  be  one  youth  engagement  project  designed  to  understand  current  interests  of   <br />young  people  and  what  would  facilitate  greater  engagement  in  cultural  activities.  We  will  work   <br />with  local  school  leadership,  Pelican  Park  and  Community  Center  and  others  to  determine  an   <br />invitation  list  and  provide  a  fun,  creative,  and  participatory  process.   <br />  Task  Three  will  include  the  second  meeting  of  the  Steering  Committee  where   <br />consultants  will  share  findings  to  date,  public  input,  and  engage  the  group  in  an  intensive