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RFP No. 11-02-02 Public Relations Services
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Last modified
2/25/2011 11:09:21 AM
Creation date
2/25/2011 11:09:06 AM
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CityClerk-Bids_RFP_RFQ
Project Name
Public Relations Services
Bid No. (xx-xx-xx)
11-02-02
Project Type (Bid, RFP, RFQ)
RFP
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<br />subcontractors . The size and experience of the company staff pool from which staff <br />assigned to the management contract can be drawn. <br /> <br />. The composition of the staff team should include. <br />. The names of the employees in the area responsible for this contract <br />. Their function in the company. <br />. The name of the person who will be responsible for the coordination of work. <br /> <br />4. Approach / Methodology <br />Proposers approach methodology to providing the services requested in this solicitation <br /> <br />· Suitability of the methodologies and approaches used in achieving tasks <br />· Overall organization to completing the project <br />· Ability to meet desired timelines and deadlines <br /> <br />5. Financial Background <br />Financial statements for the applicable legal entity(ies) (prime bidder and known <br />subcontractors) sufficient to demonstrate the capability to perform this contract shall be <br />provided for each of the last three (3) years. These should include: <br /> <br />. Balance sheet <br />. Statement of income <br />. Statement of changes in financial position <br />. Notes to financial statements <br />. Auditor's reports <br /> <br />Financial information required: <br /> <br />. Dun & Bradstreet Credit Reports <br />. Most recent Annual Report <br /> <br />The agency must agree to permit complete audits of its records relating to the proposers <br />account by any authorized representative of the City at the Cities discretion. <br /> <br />6. Agency Billings <br /> <br />. The total gross billing of the agency in each of the previous five (5) years. <br /> <br />. The average billing of the agency accounts. <br /> <br />7. Creative Ability <br /> <br />The agency shall submit examples of past publicity results and indicate the approach <br />taken for the development of those examples. The work should show the breadth of <br />capabilities for the Agency, including not only samples that highlight work for the leisure <br />travel market, meetings/convention market, travel trade market, as well as niche markets <br />such as Boutique Hotels, Gay & Lesbian Travel, Film/Fashion/Entertainment, Arts & <br />Culture, Special Events, Cuisine, Family Travel, Heritage, and Nightlife would also be <br />desired. Also may provide examples for creative for other industries and clients. Agency <br />should include any demonstrated use of creative technology to implement PR programs. <br /> <br />8. Strategic Thinking <br /> <br />PAGE 25 OF 31 <br />BID No. 11-02-02 <br />
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