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RFP No. 17-10-01 Public Relations for Tourism and Trade Industry Services
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Addendum
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Lesbian Chamber of Commerce, Aventura Marketing Council. Members are listed <br />on the website, sunnyislesbeachmiami.com <br /> <br /> For the three FAM visits by members of the travel trade, how may attendees/travel <br />agents would SIBTMC be able to host per trip? No more than 5 per visit. <br /> <br /> Can you share the number of sales missions that will need to be executed, how <br />many appointments/trainings per mission and what key markets you typically visit? 4 <br />visits of no less than 10 appointments per mission. Priority markets are Chicago, West <br />Coast of USA, and Texas. <br /> <br /> Can you share the number of media visits/media missions will need to be executed <br />per year and what key markets you typically visit? 4 visits of no less than 6 <br />appointments each. Priority markets are Chicago, West Coast of USA, and Texas. <br /> <br /> How are you currently handling social media? What about influencers? Is it <br />organized internally with the same team? Social media is managed in house. <br /> <br /> How will the team managing this contract be structured? Ibis Romero, Executive <br />Director of the SIBTMC is the main point of contact and manager of this contract. <br /> <br /> During the past five years, what have been your most effective marketing and/or <br />campaign efforts? Why? MICE Marketing brochure. IPW Media Representative. <br />Radio promotions for Jazz Fest. <br /> <br /> Who (or what segments) do you want to visit the City of Sunny Isles Beach, but have <br />not been able to attract, yet? Middle East, China <br /> <br /> Aside from Jazz Fest, how many signature events do you anticipate putting PR hours <br />behind? Which ones are they? First year, just Jazz Fest, additional events would be <br />proposed and approved through the work plan at the annual planning meeting. <br /> <br /> Radio stations often require a media buy in order to implement a live remote for a <br />special event. Would the City of Sunny Isles be open to placing a media buy to <br />confirm a live remote, in addition to hosting the crew in destination? That can be <br />proposed and decided at the annual planning meeting. <br /> <br /> <br /> <br />
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