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<br /> _ Solicitation Number: 17-10-01
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<br /> CisionPoint allows IGS to tap into its partnership with LexisNexis. This gives us access to
<br /> extensive print content, covering national, regional and local newspapers, magazines and
<br /> journals. We can keep track of every article published that mentions the City of Sunny Isles
<br /> Beach. IGS also keeps track of the thousands of websites on the internet. We provide
<br /> complete metrics for all articles that mention the city. IGS uses numbers to separate the
<br /> mentions that align with the campaign and the ones that do not. Our monitoring tool
<br /> provides IGS with built in media player that enables us to quickly edit clips talking about the
<br /> city. The IGS team can then use those clips to promote the campaign on Social Media. IGS
<br /> also pulls analytics for Social Media. In this proposal we suggest that the city utilizes Twitter,
<br /> Facebook, Instagram, Snapchat, Linkedln and Pinterest. IGS will track page interactions,top
<br /> posts, engagement, shares, retweets, impressions, top viewed videos and user
<br /> demographics.
<br /> Strategic Alliances/Sponsorships
<br /> IGS' 5-step alliance-building process offers an effective way to cultivate partnerships with
<br /> grassroots organizations, companies, media outlets, and local government.The process has
<br /> • proven successful with both government and commercial clients. IGS has supported
<br /> outreach communications efforts for the US Marine Corps (USMC), the Telemedicine 8
<br /> Advanced Technology Research Center, and the Air National Guard. For the USMC, IGS
<br /> oversaw key projects with outreach efforts for Commemorations and Military Appreciation
<br /> for the Division of Public Affairs in the coordination of various commemorative and military
<br /> appreciation events, including the War of 1812 and the Korean War 60th Anniversary
<br /> Commemorations. We also supported "The President's Own" Concerto Competition initiative
<br /> by developing recommendations for outreach and the production of promotional materials.
<br /> On the commercial side, IGS has identified and forged new relationships with local high-
<br /> profile organizations on behalf of Industrial Bank. We maintain the following best practices
<br /> when building partnerships:
<br /> Stage 1 - Identifying Mutual Objectives: How will this partnership benefit the campaign,
<br /> and what can we do to ensure that the results and outcomes are measurable? IGS will work
<br /> across mutual interests to foster relationships with SIBTMC entities, partners, veteran
<br /> service organizations, LGBTQ organizations, multicultural organizations and influencers,
<br /> wedding publications, family travel outlets, and the general public to further the SIBTMC
<br /> mission.
<br /> Stage 2 - Research Potential Partners: IGS will research potential partners whose missions
<br /> and goals are similar to those of SIBTMC. Based on the partnership categories outlined by
<br /> SIBTMC, IGS will develop lists of organizations to target first.
<br /> 4111 Stage 3 - Identify Opportunities: IGS will identify opportunities for SIBTMC to connect with
<br /> potential partners. We will leverage partner relationships to increase the reach to our
<br /> -x •
<br /> Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the ,114,E ,
<br /> ® Gs el CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed—in whole or in part—for any : 6�`'
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<br /> Isom Global Strategies purpose other than to evaluate this response. _ _•�?
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