|
�s zr - Y�rl' gni...,
<br /> ,.-bib,*''''
<br /> '��c` i + �t, '\ _ Solicitation Number: 17-10-01 ,,,,ii re ,,,,,, ��� % ,
<br /> spa Ni Ips II ` ,, /'�' � `Wit'
<br /> 1-;:-:4, �' ,;�v - �> y� 41ti iili; It /� �\ la f �.
<br /> t s" )A
<br /> 4 'll Il y t, i Ir I � r
<br /> 4 N.
<br /> Comcast XFINITY -41.0
<br /> .
<br /> vs,
<br /> In 2016, IGS provided the Comcast Beltway Region's public relations and marketing team 1 i1 ,
<br /> with a fast and cost-effective solution to engage and recruit leading mom bloggers in the
<br /> DC metropolitan area with the potential to become Comcast advocates and attend an
<br /> invitation-only "lunch and learn" event. This event featured an XFINITY learning lab with
<br /> hands-on demonstrations and a parenting discussion moderated by local news anchor Eun
<br /> Yang. During the one-month period of performance, IGS leveraged internal networks, our
<br /> Influencer Marketing expertise, and analytics software to strategically create a value
<br /> proposition that engaged bloggers without depending on paid participation as a motivator.
<br /> Such paid participation is a common practice; however, IGS was able to compensate for
<br /> payment by fostering a win-win environment for influencers. Notable results include:
<br /> - 95 percent attendance by pre-registered attendees
<br /> - Total digital reach of 1,061,488 followers
<br /> - Secured 209 pre- and post-event social media posts using the event hashtags
<br /> #XfinityMoms and #ComcastConnects within 14 days after the event.
<br /> o 12 blog posts
<br /> So17 Facebook posts
<br /> o 159 Twitter posts
<br /> o 32 Instagram posts
<br /> o 1 YouTube post
<br /> v YI Xfinity. /� y,i ,,,
<br /> _r{•
<br /> �
<br /> Thank You! 3,
<br /> ter:- t.
<br /> Pti , Ef
<br /> �.• .�, 9 For helping make the
<br /> r �IL/e E� #ComcastConnectsh ,�a
<br /> _t ;\ Lunch&Learn ;- _
<br /> f y,° h a success... - , ..p. Q
<br /> ,Tank tar attending.car.n onn.a.Landp.Lamm -. -.**�
<br /> .peed Na any p.t�p.nan
<br /> world t. Modal a support our...nal day of woe,.Coat Cam aw Day C<
<br /> Ndinn.um.foeyou to non00.0y a aoan00.na...,,ou.:=1;.....:.:1-; • l''‘,..P1..._
<br /> ....:,(:1.:,Mop past or r•Con a ydrn.dc+al media a.nomn
<br /> .ann:yMa..•comcntcay.cn.and..d. _ '+✓�g, •/,`.
<br /> Minos to R.m.nm.,for 15.0 0CancafC.rment. sod,SocW Manta post. TQ �;
<br /> Lau..Your poop post and seual media poet no later Man 0003 -
<br /> Foam.our brand standard py days u.M9'FINITY(not FOMy). \\() ���,
<br /> Earn atop aro woad mania post must ncl d.nasaay..JUntyMmns.
<br /> nsca. mro
<br /> FC. tCct.add sad.
<br /> F01Irapan.WHIM.,your tool. prod, Information and same,.
<br /> dorsi moat .
<br /> P M
<br /> ..................b .pa.. m.ur.,per.m01 pt..., n..tate m coml.
<br /> Etta i6pyy d dtra_OndlayGo W. nnst.rom d you pays any pue.am. ,
<br /> f
<br /> l �\
<br /> al
<br /> COMCAST , ,:i•r' I �,
<br /> 0
<br /> c
<br /> =Y°1
<br /> co
<br /> iia. [{ .1 `�4 tt
<br /> II
<br /> `G,© Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the ft
<br /> CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed—in whole or in part—for any y 7= `
<br /> Isom Global Strategies purpose other than to evaluate this response. 2,,
<br />
|